Senior Multimedia Lead

Twinkl Ltd.; Sheffield; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Westfield Health

33 days annual leave (pro‑rata) incl.

Me day each year

Charity day

Twinkl subscriptions

Quarterly awards programme

Seasonal events

Life insurance

Enhanced pension contribution

Enhanced maternity pay

Enhanced adoption pay

Enhanced paternity pay

Long service award

Long service annual leave

Job summary

Twinkl Ltd. is seeking a Senior Multimedia Lead to own the video, animation and motion content across paid, organic and brand channels. You will collaborate with in-house Creative, Brand and Performance Marketing teams to develop concepts, mentor the Videographer/Editor, and drive scalable multimedia systems.

You will lead end-to-end production, optimize for platforms like Meta, TikTok and YouTube, and push creative boundaries through experimentation with animation and sound.

Qualifications

• Strong background in video and motion design for digital/paid/social channels.
• Fluent with the Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and working knowledge of Figma.
• Experience leading creative projects from concept to delivery and mentoring junior team members.

Responsibilities

• Develop and deliver best-in-class video and motion content across digital, paid and social channels.
• Lead end-to-end on campaign assets, short-form video and brand motion design.
• Mentor the Videographer/Editor and guide freelancers when needed.
• Create templates and scalable video systems to streamline workflows.
• Oversee production and post-production, ensuring brand- and platform-optimized assets.
• Experiment with animation, illustration, sound and pacing to elevate storytelling.
• Embed motion thinking into the wider creative process across Twinkl.

Skills

Video editing

Motion design

Storyboarding

Mentoring

Creative leadership

Tools

After Effects

Premiere Pro

Photoshop

Illustrator

Figma

Job description

The following content displays a map of the jobs location - Sheffield/Hybrid or Remote UK

We’re looking for a strategic and hands‑on Senior Multimedia Lead to take creative ownership of Twinkl’s video, animation and motion content across our paid, organic and brand channels. This role blends storytelling and craft with performance thinking, delivering standout video and motion work that resonates, engages, and drives action.

You will collaborate closely with our in‑house Creative, Brand and Performance Marketing teams. You’ll lead end‑to‑end on campaign assets, short‑form video and brand motion design, and support the development of scalable systems for multimedia creative.

You’ll also guide and mentor our in‑house Videographer/Editor, as well as freelancers when needed - helping to grow capability, elevate output, and raise the creative bar across all things Moving Image. This includes crafting compelling storyboards yourself and supporting the team in doing the same.

This is a high‑impact, highly collaborative creative role that’s ideal for someone confident in their craft, curious about performance, and passionate about telling stories that connect.

How You’ll Spend Your Day

Developing and delivering best‑in‑class video and motion creative across digital, paid and social channels.

Collaborating with Creative, Brand and Performance Marketing teams to develop concepts and strategies that deliver both brand impact and performance results.

Supporting and mentoring the Videographer/Editor with direction, feedback, upskilling and development opportunities - including storyboarding and narrative planning to ensure clarity and consistency across projects.

Creating templates and scalable video systems that streamline workflows and enable high‑volume creative output.

Leading the production and post‑production process, ensuring assets are platform‑optimised and on‑brand.

Experimenting with animation, illustration, sound and pacing to elevate storytelling and boost engagement.

Embedding motion and video thinking into the wider creative process, championing Moving Image across the company’s creative.

To Succeed in the Role, You Will:

Have a strong background in video and motion design, ideally within a digital or performance‑focused agency or in‑house team.

Be highly skilled in Adobe Creative Suite (especially After Effects, Premiere Pro, Photoshop, Illustrator) with working knowledge of Figma.

Understand the creative requirements and trends of platforms like Meta, TikTok and YouTube – and how to make content that feels native.

Be experienced in leading creative projects from concept to delivery – and confident in providing constructive feedback to others.

Be a proactive and encouraging mentor, with a passion for helping others grow and succeed.

Be excited about creative experimentation - always looking for new formats and fresh ways to tell stories.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter.

In return for everything you can bring, we can offer you an exciting role in a fast‑growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro‑rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

Quarterly company awards programme

Seasonal events

Company sick pay after 3 months of service

After probation - cycle‑to‑work scheme

Long‑term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave