Senior Merchandiser: Strategy, Range & Supply Chain

House Of Fashion Associates Ltd; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

House Of Fashion Associates Ltd is seeking a leadership-focused role to oversee commercial strategy, merchandising, and trading across direct-to-consumer and wholesale channels. You will drive forecasts, pricing, promotions and range decisions to maximise profitability and growth.

The position partners with Design/Product and senior management to set budgets, seasonal plans and international growth targets, ensuring timely product launches and optimized stock levels.

Responsibilities

• Oversee the wider commercial and merchandising function across both direct-to-consumer and wholesale channels, supporting business growth and profitability.
• Manage comprehensive sales and stock forecasting models, including WSSI, OTB, intake planning, stock cover and margin projections.
• Deliver regular trading reports, analysing sales performance, sell-through, average selling prices, margins, returns, availability and stock levels.
• Provide commercial recommendations based on trading performance, identifying opportunities for replenishment, product repeats, markdowns and future range development.
• Manage pricing strategies, promotional activity and markdown planning, ensuring revenue opportunities balance against margin expectations.
• Work alongside senior management on annual budgets, seasonal forecasts and wider commercial objectives.
• Monitor performance across different geographical markets and international channels, using insights to support future growth strategies.
• Work closely with Design and Product teams throughout the product lifecycle, from initial range planning and development through to launch.
• Play a key role in determining product assortment, category balance, option counts, size ratios, pricing structures and overall collection architecture.
• Use previous sales performance and customer demand to identify opportunities for new product development, colour variations, product extensions and repeat orders.
• Establish commercial buying parameters, including target retail prices, unit quantities and margin expectations following collection approval.
• Oversee product allocation, SKU creation and product information management.
• Ensure all product details, imagery, descriptions, measurements and pricing information are completed ahead of launch.
• Maintain and develop range planning documentation across Style Arcade, Shopify and Google Sheets.
• Manage supplier relationships and production activity across an international supply base, with manufacturers in China.
• Negotiate and monitored factory costs, minimum order quantities, production lead times, order volumes and delivery schedules.
• Oversee the full production timeline, coordinating sampling, product approvals, manufacturing, ex-factory dates, freight and warehouse deliveries.
• Coordinate supplier shipments and consolidate deliveries where possible to improve logistics costs and operational efficiency.
• Review freight quotations, monitor international deliveries and resolve discrepancies relating to shipment quantities and supplier documentation.
• Management of the ASOS wholesale account, overseeing the process from initial buying discussions through to delivery and product launch.
• Coordinate wholesale orders with internal teams and suppliers, ensuring purchase orders, production requirements and delivery schedules are aligned.
• Oversee wholesale compliance and documentation, including Gold Seal approvals, ASNs, purchase orders, carton labelling and delivery requirements.
• Communication with ASOS stakeholders, supporting both UK and international commercial opportunities, including US market development.
• Manage relationships with external agencies and wholesale partners, identifying opportunities to improve processes and commercial performance.
• Supported the development and onboarding of additional wholesale and marketplace accounts.
• Inbound stock management, ensuring deliveries are accurately received, checked, reconciled and made available in line with launch requirements.
• Monitor quality control and AQL approvals, ensuring products met the required standards before being released for sale.
• Investigate inventory discrepancies by reviewing supplier invoices, packing lists, freight paperwork and warehouse receipts.
• Worked closely with Finance to maintain accurate inventory records and reconcile stock movements.
• Internal stock-control procedures covering marketing inventory, photoshoot samples, development stock, faulty returns and internal stock transfers.
• Supported warehouse systems and operational processes, including ShipHero WMS.

Job description

House Of Fashion Associates Ltd is seeking a leadership-focused role to oversee commercial strategy, merchandising, and trading across direct-to-consumer and wholesale channels. You will drive forecasts, pricing, promotions and range decisions to maximise profitability and growth.

The position partners with Design/Product and senior management to set budgets, seasonal plans and international growth targets, ensuring timely product launches and optimized stock levels.