Manager, Design

Initiative; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Initiative, based in Leeds, is seeking a Manager, Planner to lead media planning and buying for client campaigns. You will research audiences, mine insights, and translate ideas into channel plans and activation, ensuring best practices throughout.

With support from an Executive and direction from your line manager, you will craft data-driven solutions to client problems. A core part of the role is utilising Initiative’s data and tool suite, including health-focused campaign data such as HCP

Qualifications

• Audiences research and insights gathering.

Responsibilities

• Own the client's media planning and buying.
• Lead audience research and campaign ideation from concept to activation.
• Utilise data sources and planning tools to underpin work and deliver data-driven solutions.

Job description

Job Description

As Manager, Planner, you are responsible for owning the clients media planning and buying. This will involve audience research and mining for insights, to campaign ideation and right the way through to building a channel plan to bring your ideas to life. And finally activating the plan following industry best practices and standards.

Agency

Initiative

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As Manager, Planner, you are responsible for owning the clients media planning and buying. This will involve audience research and mining for insights, to campaign ideation and right the way through to building a channel plan to bring your ideas to life. And finally activating the plan following industry best practices and standards.

With support from an Executive and clear direction from your line manager, you will take the strategic imperatives and communications idea and identify appropriate communications solutions to client problems.

A core responsibility of the role is to ensure that Initiative’s suite of tools and data sources are fully utilized and that these solid, data driven fundamentals underpin all our work, so an interest in data and planning tools is required to thrive in this position. Our tool suite has bespoke data for health-based campaigns such as with HCPs