Senior Media Planner

CPS Group (UK) Limited; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media agency in London is seeking a Senior Media Planner for an 8-month fixed-term contract. The successful candidate will drive strategic media planning across TV and BVOD channels, oversee campaign execution across various international territories, and work collaboratively within a dynamic marketing team. This role requires extensive experience in TV media campaigns and strong stakeholder management skills. The role offers a supportive hybrid working environment and opportunities for professional growth.

Benefits

Collaborative working culture

Professional growth opportunities

Hybrid working arrangements

Qualifications

• Extensive experience planning TV media campaigns, either in a broadcaster or agency setting.
• Strong understanding of promotional strategies and their adaptation for business objectives.
• Proven media planning experience in international territories.

Responsibilities

• Create strategic media plans across TV and BVOD channels.
• Oversee the use of promo airtime across UK and international territories.
• Produce post-campaign analysis and performance reports.

Skills

TV media campaign planning

Stakeholder management

Attention to detail

Audience measurement tools

Excel proficiency

PowerPoint proficiency

Collaboration

Job description

About the Role

Senior Media Planner (8-Month FTC) – London, Hybrid

We’re looking for a highly skilled Senior Media Planner to join a busy marketing and communications team on an 8-month fixed-term contract. This role will be central to shaping and delivering high-impact TV and BVOD media plans, ensuring airtime is used effectively and strategically across multiple channels and international markets. Working alongside a collaborative media team, you’ll play a key part in raising awareness of upcoming content and campaigns across a diverse portfolio of brands, using your expertise to influence stakeholders, deliver compelling promo plans, and evaluate performance for continuous improvement.

Responsibilities

• Create strategic media plans across TV and BVOD channels, translating wider business objectives into effective promotional campaigns.
• Oversee the use of promo airtime across UK and international territories, ensuring maximum efficiency and alignment with regional goals.
• Commission creative assets and manage campaigns from planning through to delivery, responding quickly to changes in scheduling.
• Collaborate with colleagues across social, PR and paid media to deliver effective omnichannel plans.
• Produce post-campaign analysis and performance reports, sharing insights and recommendations with senior stakeholders.
• Maintain strong relationships with external media partners, managing cross-promotion opportunities and briefing them on campaign priorities.
• Represent the media planning function in business meetings, providing expert guidance and campaign updates.
• Lead by example as a senior team member, supporting the development of junior colleagues.
• Drive innovation by suggesting new approaches, testing strategies, and embedding learnings into future plans.

What We're Looking For

• Extensive experience planning TV media campaigns, either in a broadcaster or agency setting.
• Strong understanding of promotional strategies across linear broadcast channels and their adaptation for business objectives.
• Proven media planning experience in international territories.
• Experience using audience measurement tools (e.g., TechEdge, BARB, or equivalent).
• Strong communication skills, with the ability to explain complex data in simple terms.
• Highly organised with strong attention to detail, able to manage multiple priorities in a deadline-driven environment.
• Proactive, self-motivated, and collaborative, with excellent stakeholder management skills.
• Proficiency in Excel and PowerPoint.
• Experience mentoring or developing junior team members.

Desirable Skills

• Experience planning and managing BVOD airtime.
• Background in omni-channel campaign planning (agency or broadcaster).
• Familiarity with addressable TV technologies (e.g., AdSmart or PromoSmart).

What’s on Offer

• The opportunity to work on well-known, fast-moving brands.
• A collaborative, innovative and supportive working culture.
• Hybrid working arrangements and professional growth opportunities.

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