Lead Digital Marketing Consultant

Allianz UK; Bournemouth; Hybrid; GBP 39,000 - 47,000; Full time

Benefits offered by this job

Flexible benefits

Hybrid working

Annual performance related bonus

Contributory pension

Discounts

Volunteering days

Job summary

Allianz UK is seeking a Senior Digital Marketing Executive to join the Performance Marketing team in Bournemouth on a hybrid basis. You will shape and deliver the digital channel strategy across Allianz Personal and brands, driving growth through personalisation, GEO/SEO and AI-enabled marketing.

You will influence marketing strategy, lead innovative initiatives and collaborate with senior stakeholders across the business.

Qualifications

• Experience in digital marketing and channel strategy.
• Ability to develop and deliver strategic roadmaps across multiple stakeholders.
• Strong understanding of digital channels including personalisation, SEO, GEO, content marketing, paid media.

Responsibilities

• Develop and deliver digital channel roadmaps to support sustainable growth.
• Lead personalisation roadmap with Analytics and Digital teams.
• Drive GEO strategy to strengthen AI-driven search visibility.
• Lead strategic SEO initiatives to improve organic performance.
• Identify and activate emerging channels and technologies with test-and-learn.

Skills

Digital marketing strategy

Personalisation roadmap

SEO & GEO strategy

Data-driven decision making

Stakeholder management

AI-enabled marketing

Analytical skills

Tools

Google Analytics 4

Power BI

Adobe Analytics

Excel

AI tools

Job description

Role Description

Allianz has an exciting opportunity for a Senior Digital Marketing Executive to join our Performance Marketing team. In this strategic role, you will help shape and deliver the digital marketing channel strategy across Allianz Personal and our brands, driving incremental growth through personalisation, SEO, Generative Engine Optimisation (GEO), AI-enabled marketing and emerging digital opportunities.

This role offers the opportunity to influence marketing strategy, lead innovative growth initiatives and work closely with senior stakeholders across the business.

Location: This role is be based in our Bournemouth office, please note that this is a hybrid working role with the expectation that attend the office twice a week.

Salary Information

Pay: Circa £43,000 per year.

The actual salary awarded will be dependent on your experience, skills and location and forms part of Allianz's wider total rewards package.

About You

• You will play a key strategic role in developing and delivering digital channel roadmaps that support sustainable business growth.


• You will lead the personalisation roadmap, working with Analytics, Communications and Digital Distribution colleagues to enhance customer experiences.


• You will drive the GEO strategy, collaborating across teams to strengthen visibility across AI-driven search and discovery platforms.


• You will lead strategic SEO initiatives, identifying opportunities to improve organic performance and adapting to changing consumer behaviours.


• You will identify, assess and activate emerging channels, technologies and digital opportunities through effective test-and-learn approaches.


• You will champion the adoption of AI-enabled marketing tools, automation and approved internal agents to improve efficiency and performance.


• You will use customer, behavioural and commercial data to prioritise activity, measure outcomes and support investment decisions.


• You will support digital budget planning, forecasting and performance management activities.


• You will build strong relationships with stakeholders, agency partners and technology providers, providing strategic recommendations and updates.


• You will stay informed on industry trends, platform developments and emerging AI innovations to identify new opportunities.


• You will ensure all marketing activity complies with legal, regulatory and data protection requirements.

Essential Skills

• Experience in digital marketing and channel strategy within an in‑house or agency environment.


• Proven ability to develop and deliver strategic roadmaps and growth initiatives across multiple stakeholders.


• Strong understanding of digital channels including personalisation, SEO, GEO, content marketing, paid media and emerging platforms.


• Experience using customer, commercial and behavioural data to identify opportunities and measure performance.


• Experience working collaboratively with Analytics, Communications, marketing teams, agencies and senior stakeholders.


• Practical understanding of AI-enabled marketing, automation tools and agent-based technologies within appropriate governance frameworks.


• Experience using analytics and reporting platforms such as Google Analytics 4, Power BI, Adobe Analytics or similar tools.


• Strong understanding of the insurance market, relevant regulations and compliance requirements.


• Excellent commercial awareness and the ability to build evidence‑based recommendations.


• Strong written and verbal communication skills with the confidence to influence senior stakeholders.


• A proactive, self‑motivated approach with the ability to take ownership and deliver results.


• Excellent analytical, organisational and prioritisation skills with strong attention to detail.


• Ability to think creatively and identify practical solutions to business challenges.


• Strong Microsoft Office skills, particularly Excel and PowerPoint.


• Responsible Artificial Intelligence usage.


• We support the government scheme "Access to Work". Please feel free to ask us about the access to work scheme.

Desirable Skills

• Experience developing and delivering personalisation strategies through Customer Engagement Platforms.


• Experience in SEO, GEO or content visibility strategies, including optimisation for AI‑led discovery experiences.


• Experience creating business cases, test‑and‑learn frameworks and activation plans for emerging digital channels.


• Hands‑on experience using AI tools, agents and workflow automation to improve marketing efficiency.


• Knowledge of paid media platforms including Meta, SA360, Programmatic and AI‑powered advertising solutions.


• Experience evaluating new technologies and translating innovation into commercial opportunities.


• Responsible Artificial Intelligence usage and awareness of AI governance principles.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options


• Hybrid working


• Annual performance related bonus


• Contributory pension scheme


• Development days


• A discount up to 50% on a range of insurance products including car, home and pet


• Retail discounts


• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive – Your work life balance is important to us.

Inclusive Support & Accessibility

At Allianz, we are committed to fostering building an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching. We want to encourage candidates to speak with us about any adjustments they may need. We’re here to support you.

If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme.

Closing date: 14/10/2026

We reserve the right to close the advert early if we reach enough applications.

Join us – Let’s Care for Tomorrow.