Senior Marketing Officer

West Midlands Combined Authority; Birmingham; Remote; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Local Government Pension Scheme

Shared Cost AVC scheme

28 days annual leave

Discounted gym membership

Will writing and mortgage advice

Bike purchase scheme

Volunteer leave (3 days/year)

Eye care scheme

Job summary

West Midlands Combined Authority is seeking a Senior Marketing Officer to lead a team of marketing professionals in delivering insight-led, multi-channel campaigns across the West Midlands. You will work with partners to reach diverse audiences, drive behaviour change and demonstrate impact of our marketing activity.

The role involves developing strategy with the Strategic Communications Manager, using audience research and testing, managing agencies and budgets, and acting as a trusted adviser

Qualifications

• Proven experience leading integrated, multi-channel campaigns.
• Experience using audience research, profiling and insights.
• Experience with media and creative agencies across paid, owned and earned channels.
• Strong digital marketing and campaign optimization skills.
• Ability to manage relationships with senior stakeholders across cross-functional teams.
• Experience in line managing and developing people.
• Experience in monitoring, reporting and evaluating campaigns.
• Knowledge of marketing planning and emerging trends.

Responsibilities

• Lead and manage integrated, multi-channel campaigns from strategy to delivery.
• Develop longer-term marketing strategies with the Strategic Communications Manager.
• Use audience research and user testing to inform strategy and journeys.
• Manage relationships with media and creative agencies.
• Lead campaign monitoring and evaluation to show impact.
• Develop creative, audience-focused campaigns with a digital-first approach.
• Collaborate with digital, CRM, brand and research teams for joined-up activity.
• Control campaign budgets and ensure value for money.
• Line manage and develop a team of marketing professionals.
• Act as advisor to colleagues and senior stakeholders.

Job description

Are you an experienced marketing manager who can combine audience insight, strategic thinking and creative ideas to deliver campaigns that make a measurable difference?

We’re looking for a Senior Marketing Officerto lead a team of marketing professionals in developing and delivering insight-led, multi-channel marketing campaigns across the West Midlands.

This is an opportunity to work on high-profile campaigns covering some of the issues that matter most to people across our region, including transport, skills and the environment. You'll help us reach the right audiences, encourage behaviour change and demonstrate the impact our marketing activity is having.

Our marketing isn't simply about promoting the organisation. It's about helping people understand and access the opportunities, services and changes taking place across the West Midlands.

You’ll lead a varied portfolio of campaigns, shape how we reach and engage different audiences, and use evidence and insight to continually improve our marketing. You’ll also lead and develop team while working with colleagues and partners across the region.

This opportunity is being offered as a 2-year fixed term contract.

What will you be doing?

• Lead and project manage integrated, multi-channel marketing campaigns, from strategy and planning through to delivery, optimisation and evaluation
• Work with the Strategic Communications Manager to develop longer-term marketing strategies and campaign plans
• Use audience research, profiling and user testing to inform campaign strategy, targeting and customer journeys
• Manage relationships with media and creative agencies, ensuring effective delivery and value for money
• Lead campaign monitoring and evaluation, using performance insights to optimise activity and demonstrate impact
• Develop creative, audience-focused campaigns using a digital-first approach
• Work with digital, CRM, brand and research colleagues to deliver joined-up marketing activity
• Manage campaign budgets,ensuring effective allocation of resources and return on investment
• Line manage, support and develop a team of marketing professionals
• Act as a trusted marketing and communications advisor to colleagues and senior stakeholders across the organisation.

What’s essential

We're looking for someone who combines strong marketing expertise with the confidence to lead campaigns, people and relationships.

• Proven experience of developing and leading integrated, multi-channel marketing campaigns that deliver measurable outcomes
• Experience of using audience research,profiling and insights to develop effective marketing strategies and plans
• Experience of working with media and creative agencies and delivering campaigns across paid, owned and earned channels
• Strong understanding of digital marketing channels, audience targeting and campaign optimisation
• Experienace of developing and maintaining effective relationships with senior stakeholders across cross-functional teams
• Experience of mangaing or leading people, supporting their development and delivery
• Experience of campaign monitoring, reporting and evaluation, using performance data to improve results and demonstrate return on investment
• Strong understanding of marketing planning principles, emerging trends and best practice

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

Using Artificial Intelligence (AI)

We cannot stop anyone from using AI to help write application content. Used right, it can be a great tool. If you choose to use AI, then use it as a helper rather than relying on it wholly to write your application.

Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the FAQs section of our careers site.

Reasonable adjustments.

If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process, please get in touch with our Recruitment Team ( [e-mail] ).

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• Discounted gym membership, will writing,andmortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costcomembership through the WMCA.
• Boundlessunlocks unlimited entry to top-rated UK attractions and loads of extra benefits and discounts.
• EyeCare Scheme,offering a free eye test and a financial contribution towards your glasses.

For more information, please visit the benefits page on our career site.

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Our Values and Behaviours.

Fostering an environment where people feel valued, included, supported, and proud to contribute to our region is important to us at the WMCA. Our behaviours are more than statements; they guide how we work, make decisions, and treat one another - they set the standards we hold ourselves to and the experience we want others to have.

• Collaborative -We work as one organisation. Together we build trust, connection and shared purpose across teams, partners and residents to create the biggest impact for our region.
• Driven -We are focused on outcomes. We perform at our best to unlock productivity and delivery, achieving the greatest regional impact.
• Inclusive - We value difference. Creating an environment where people belong, and feel psychologically safe, so we can all thrive and shape a West Midlands built for everyone.
• Innovative -We are courageous. We embrace new ideas and challenge the status quo to continuously improve and shape the future of the West Midlands.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We’re a Disability Confident Employer with ‘Leader’ status, committed to interviewing applicants with disabilities who meet all the essential role criteria.

We are also proud to be a Ban the Box employer, which means we do not ask about criminal convictions at the initial application stage, and will only ask after an offer is made as part of our onboarding checks, which helps us remove barriers for people with past convictions and supporting fair opportunities for all.

We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.

We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying

Sponsorship / Right to work requirements

We welcome applications from all suitably qualified candidates, however, Skilled Worker visa sponsorship will only be considered for roles that meet our defined business-critical criteria and relevant sponsorship requirements. This role does not meet that threshold and we aretherefore unable to offer sponsorship. Applicants must have the appropriate right to work in the UK before applying.

• Job Type Communications / Marketing / PR
• Directorate Chief Executive Office