Senior Marketing Manager - Public Sector

JR United Kingdom; City Of London; Hybrid; GBP 50,000 - 85,000; Full time

Job summary

A leading global tech brand is seeking a Senior Marketing Manager for the Public Sector in London. The role involves creating and leading marketing strategies aimed at government agencies. Candidates must possess strong B2B marketing experience, project management skills, and a deep understanding of stakeholder relationships. This hybrid role requires strategic thinking, problem-solving abilities, and an analytical approach to drive marketing success in the UK Public Sector.

Qualifications

• Proven senior B2B marketing experience, ideally within the public sector or government.
• Proven success in project management, including budget management and agency coordination.
• Complex stakeholder relationship management skills.
• Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimization.
• In-depth knowledge of cloud, advertising, and productivity tools.

Responsibilities

• Lead marketing projects to drive outcomes and manage tasks.
• Conduct user research and market analysis for product recommendations.
• Develop user journeys and lifecycle strategies.
• Identify growth opportunities for user engagement.
• Collaborate with teams to develop marketing strategies.
• Track marketing effectiveness to monitor ROI.

Skills

B2B marketing experience

Stakeholder relationship management

Strategic thinking

Problem-solving

Analytical abilities

Job description

Social network you want to login/join with:

Senior Marketing Manager - Public Sector, London (City of London)

Location: London (City of London), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 16.06.2025

Expiry Date: 31.07.2025

Job Description:

Head of Public Sector Marketing - Global Tech Brand

Location: UK, London - Hybrid

Start Date: ASAP – End Date: 10th October 2025

Hours: 40 hours per week

My client is one of the top 5 global tech brands, seeking a Head of Public Sector Marketing responsible for creating and leading marketing strategies aimed at government agencies and public organisations.

Key Responsibilities

• Lead marketing projects by managing tasks and guiding workstreams to drive marketing outcomes.
• Conduct user research, market analysis, and gather insights to inform product and feature recommendations.
• Develop user journeys and lifecycle strategies in collaboration with different teams.
• Identify growth opportunities to increase user numbers, engagement, and adoption of features.
• Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
• Define project scopes, manage priorities, and allocate resources effectively.
• Set and measure goals, tracking success metrics.
• Plan and manage projects to ensure timely completion.
• Manage stakeholder interests, balancing priorities and providing updates.
• Proactively identify opportunities for process improvements and business growth.
• Solve problems using various approaches to find optimal solutions.
• Create new processes, methods, and features to address future challenges.
• Prioritize impactful ideas to drive growth and make confident business decisions.

Main focus areas

• Drive demand-generation activities such as events, social media, and advocacy programs.
• Track and analyze marketing effectiveness to monitor ROI and progress against objectives.
• Generate demand for products through integrated campaigns and marketing activities in the UK Public Sector.
• Create and execute marketing strategies for the UK Public Sector, working with multiple stakeholders to craft messaging, content, and channel strategies.

To be considered, you must have:

• Proven senior B2B marketing experience, ideally within the public sector or government, along with tech marketing experience.
• Proven success in project management, including budget management and agency coordination.
• Complex stakeholder relationship management skills.
• Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimization.
• In-depth knowledge of cloud, advertising, and productivity tools.