Senior Marketing Manager, Owned Channels (Hybrid)

National Trust; Swindon; Hybrid; GBP 58,000 - 60,000; Full time

Benefits offered by this job

Substantial pension up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Job summary

The National Trust for Places of Historic Interest or Natural Beauty is seeking a Senior Marketing Manager – Owned Channels for a fixed-term contract in Swindon. You will shape how we connect with audiences via web and email, turning priorities into impactful campaigns that engage supporters and drive measurable results.

You will lead a team in delivering owned-channel strategies, focusing on audience-led experiences, personalisation and performance optimization across web and email to support

Qualifications

• Proven ability to lead audience-focused marketing across web and email channels.
• Experience using data and insights to improve engagement and performance.
• Experience in creating and executing owned-channel strategies across websites and emails.

Responsibilities

• Lead owned-channel strategy for web and email across multiple audiences.
• Plan and deliver audience-led marketing activities aligned to priorities.
• Oversee website optimization, content effectiveness and SEO/AEO performance.
• Provide leadership to a specialist team and develop talent.

Skills

Audience engagement

Web marketing

Personalisation

SEO & AEO

Leadership & mgmt

Job description

The National Trust for Places of Historic Interest or Natural Beauty is seeking a Senior Marketing Manager – Owned Channels for a fixed-term contract in Swindon. You will shape how we connect with audiences via web and email, turning priorities into impactful campaigns that engage supporters and drive measurable results.

You will lead a team in delivering owned-channel strategies, focusing on audience-led experiences, personalisation and performance optimization across web and email to support