Senior Marketing Manager, Owned Channels (Hybrid)

National Trust; England; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension up to 10%

Free entry to National Trust places

Rental deposit loan

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday entitlement up to 32 days

Flexible working

Employee assistance programme

Free parking at National Trust sites

Job summary

National Trust seeks a Senior Marketing Manager - Owned Channels to shape how we engage audiences through web and email. This fixed-term contract until July 2028 focuses on turning organisational priorities into high-impact marketing activities that deliver measurable results.

You will lead the owned-channel strategy across web and email, leveraging audience insights to improve engagement, conversion and commercial performance.

Qualifications

• Strong understanding of audience engagement, segmentation, personalisation and website optimisation approaches.
• Knowledge of content strategy and digital experiences to boost performance.
• Familiarity with search behaviours, AEO and their impact on reach and performance.
• Proven ability to manage stakeholders across levels and align priorities.
• Leadership experience with high-performing teams and talent development.
• Experience leading web, SEO and email marketing strategies using insights.
• Ability to analyze campaign performance and report KPIs for decisions.
• Strong planning and organisational skills across multiple workstreams.

Responsibilities

• Lead the strategic direction and performance of our owned marketing activity across web and email.
• Plan and deliver audience-led marketing aligned to organisational priorities.
• Oversee website optimisation, content effectiveness and channel performance.
• Champion personalisation and segmentation to enhance the customer experience.
• Provide leadership to a specialist team and enable their development.

Skills

Audience engagement

Segmentation

Personalisation

Website optimisation

Stakeholder management

Leadership

Web/SEO/Email marketing

Data-driven decision-making

Job description

National Trust seeks a Senior Marketing Manager - Owned Channels to shape how we engage audiences through web and email. This fixed-term contract until July 2028 focuses on turning organisational priorities into high-impact marketing activities that deliver measurable results.

You will lead the owned-channel strategy across web and email, leveraging audience insights to improve engagement, conversion and commercial performance.