Senior Marketing Manager - FT Executive Programmes London

Financial Times group; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

The Financial Times is seeking a Senior Marketing Manager for its Executive Programmes team. This role focuses on developing marketing strategies to launch a new business area, targeting executives seeking professional development. The successful candidate will drive brand awareness and engagement through innovative marketing tactics.

Benefits

Generous annual leave

Medical cover

Parental leave

Subsidized gym memberships

Community engagement opportunities

Qualifications

• 5+ years of marketing experience, preferably with an education and/or events background.
• Strong relationship-building skills (internal/external).
• Results-driven, deadline-oriented, and target-focused.

Responsibilities

• Develop marketing budgets aligned with operational plans.
• Define messaging and communication strategies specific to the portfolio.
• Map customer segmentation using demographics and psychographics.

Skills

Relationship-building

Analytical mindset

Tech-savvy

Results-driven

Passion for innovation

Job description

London

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters, and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations, and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected, and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About FT Executive Programmes

This role is for a Senior Marketing Manager in the Executive Programmes team, which sits within a new FT department (FT Leaders) dedicated to preparing FT readers for leadership roles — from the classroom to the boardroom.

Executive Programmes focuses on professional development and open learning courses for executives seeking to advance their careers. This includes annual programmes (such as Future Leaders and Women In Business), involving in-person events and webinars, as well as executive education courses (like the Financial Times Cambridge Strategy course), which include workshops and online sessions.

Role Overview

We are seeking a Senior Marketing Manager to help launch this new business area by developing the brand, values, messaging, and a marketing and communications plan targeting relevant external and internal audiences.

The role involves raising awareness of our offerings and attracting new business, with a focus on identifying new target audiences and understanding market needs to craft inbound and outbound marketing strategies.

Outcomes

Success will be measured by:

• Defining and implementing the marketing strategy for a portfolio of professional development products to grow revenue and engage new and existing audiences.
• Developing a data strategy to meet strategic objectives, expand databases, and support client-led initiatives.
• Collaborating with other departments to leverage internal channels for promotion.

Key Responsibilities

Strategic Planning:

• Develop marketing budgets aligned with operational plans and maintain budget trackers.
• Define messaging and communication strategies specific to the portfolio.
• Create customer personas and lead with benefit-driven messaging.
• Design cross-channel marketing strategies to meet product and portfolio goals.
• Develop operational implementation plans with clear milestones and deadlines.
• Formulate a data build and cleansing strategy.

Execution:

• Map customer segmentation using demographics, psychographics, and other techniques to predict behavior.
• Define and communicate clear value propositions.
• Achieve revenue and attendance targets, supporting the commercial team.
• Develop a content marketing strategy for engaging digital content to support engagement, acquisition, and conversion activities.
• Identify data gaps and plan steps to address them.
• Manage digital presence and marketing assets, working closely with the design team.

Analytics & Reporting:

• Supervise marketing campaign performance and recommend improvements.
• Ensure all activities are measured and analyzed for dynamic investment decisions.

Required Skills / Experience

• 5+ years of marketing experience, preferably with an education and/or events background.
• Strong relationship-building skills (internal/external).
• Results-driven, deadline-oriented, and target-focused.
• Analytical mindset with a questioning attitude.
• Tech-savvy, quick to adopt new solutions.
• Passion for innovation and AI.

What’s in it for You?

Our benefits vary by location but include generous annual leave, medical cover, parental leave, subsidized gym memberships, and community engagement opportunities. Full details are available here.

We operate a 50% hybrid working model (two to three days onsite) fostering trust and remote work flexibility, with options for flexible working arrangements where feasible.

Accessibility

We are a disability confident employer and a Valuable 500 signatory. Please inform us if you require reasonable adjustments during the application or interview process by contacting [e-mail].

Further Information

We embrace technological innovation and AI, encouraging applicants to leverage these tools in their applications. All information must be authentic, and AI usage may be monitored to ensure fairness.