Senior Marketing Manager - Financial Lines

Howden; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Howden is seeking an experienced Senior Marketing Manager to shape strategic marketing and communications for Financial Institutions and Directors & Officers. You will partner with senior leaders to translate business priorities into high-impact activities and build compelling value propositions that elevate market presence.

You will lead a two-person team, guiding them with energy and focus while coordinating with the wider international marketing network to drive growth and strong client

Qualifications

• Strong writing, presentation and relationship-building skills.
• Excellent organisation and attention to detail.
• Experience managing senior stakeholders and influencing with confidence.
• Proactive, solutions-focused with ability to handle multiple priorities.
• Experience leading and developing a marketing team.
• Commercial mindset with broad marketing mix experience.

Responsibilities

• Shape and deliver the marketing strategy for FI and D&O in close partnership with business leadership.
• Partner with senior stakeholders as a strategic marketing adviser, translating priorities into high-impact activity.
• Create compelling value propositions and market-facing communications that bring the practices to life.
• Lead integrated campaigns across digital, social media, events, PR and content marketing.
• Craft engaging internal and external communications with a strong brand voice.
• Lead, coach and develop a team of two marketing professionals.

Skills

Marketing strategy

Stakeholder management

Team leadership

Content marketing

Integrated campaigns

Job description

Howden is a global insurance group with employee ownership at its heart. We're experts helping clients adapt and thrive in a changing world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mind-set, and our strength lies in our ability to collaborate as a powerful international team comprised of 23,000 employees and spanning 56 countries.

Our people are our biggest asset as well as our largest shareholder group and are everything that makes us unique; our inclusive culture, the quality service we offer our clients, and our continued growth, all come from our people-first approach. There’s no such thing as individual success. We all need to play our part, contributing our skills and experience to make a true difference. That’s Howden.

Why work at Howden?

We have always been employee-owned and driven by entrepreneurial spirit. Right from the beginning, we've focused on employing talented individuals and empowering them to make a real difference to the company, whilst building successful and fulfilling careers at the same time. Simply put, we hire talented specialists and give them what they need to make a difference for clients. Always have, always will.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down disappointed head-hunters for years. Whatever your priorities – work/life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

The Role

We’re looking for an experienced, creative and commercially minded Senior Marketing Manager to help drive the continued growth of two of Howden’s most established and exciting practices: Financial Institutions and Directors & Officers (D&O). D&O has a special place in Howden’s story too - the very first insurance policy bound by our founder, David Howden, was a D&O policy.

This is a brilliant opportunity to work at the heart of two complementary specialty businesses, shaping strategic marketing and communications programmes that elevate market profile, deepen client relationships and help unlock growth.

You’ll be a trusted partner to senior stakeholders - getting under the skin of their priorities, spotting opportunities and turning business ambition into creative, effective marketing and communications activity.

You’ll also lead and develop a team of two marketing professionals, giving them the guidance, energy and support they need to do great work and keep growing.

You’ll join a marketing team where culture really matters. We’d describe ourselves as friendly, supportive and energetic - a team with a strong work ethic, plenty of personality and a genuine focus on balance, wellbeing and enjoying what we do.

We take development seriously, with regular training, coaching and 1-1s to help people build confidence and progress. We also make time to connect as a team, with socials throughout the year - from our annual sports day to monthly book club.

What you'll be doing

• Shape and deliver the marketing strategy for the Financial Institutions and D&O practices in close partnership with business leadership.
• Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact activity.
• Create compelling value propositions, thought leadership and market-facing communications that bring the practices’ expertise to life.
• Lead integrated, multi-channel campaigns across digital, social media, email, events, PR and content marketing.
• Craft engaging communications for internal and external audiences, with clear, consistent messaging and a strong brand voice.
• Work with subject matter experts to turn insight and expertise into content that strengthens market positioning and client engagement.
• Lead, coach and develop a team of two, creating the clarity, confidence and momentum they need to perform at their best.
• Build strong connections across the wider Specialty marketing team and international marketing network to spark ideas, share best practice and create opportunities for collaboration.
• Keep activity moving at pace by managing budgets, project plans and timelines efficiently and to a high standard.
• Use performance insight to understand what’s working, spot opportunities and keep improving marketing effectiveness.

Who we're looking for

• A confident communicator with strong writing, presentation and relationship-building skills.
• Highly organised, with sharp project management skills and excellent attention to detail.
• Experienced in managing senior stakeholders, building credibility and influencing with confidence.
• A proactive, solutions-focused approach and the ability to manage multiple priorities in a fast-paced environment.
• Experience leading and developing team members.
• Collaborative, adaptable and commercially minded.
• Confident operating across a broad marketing mix, including content, digital, events, social media and PR.
• Significant marketing experience in a similar B2B professional services, financial services or insurance environment.
• Experience working within, or marketing to, financial institutions would be highly advantageous. Including any of the following: Asset Management, Private Equity, Banks & Wealth, Financial Advisory, Insurance Companies, Fintech and Digital Assets.
• Experience delivering global or international campaigns is desirable.

What do we offer in return?

A career that you define.

Our business succeeds by allowing our people to make a mark in the areas they care about most: personal development, volunteering, and fundraising for charity, or creating new insurance products that address society’s greatest challenges.

And we know that separate home and work lives don't really exist. If you're happy and healthy at home, you're more likely to be happy and fulfilled at work – and vice versa. That's why we do our best to support our people in every aspect of their lives.

Diversity and Inclusion

At Howden we value diversity - there is no one Howden ‘personality type’. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new
• We support each other, in the small everyday moments and the bigger challenges
• We are determined to make a positive difference, at work and beyond

We consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness, and respect – regardless of age, disability, race, religion or belief, gender, sexual orientation, marital status, or family circumstances.

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Our sustainability promise

We’re on a life-long journey to become an ever-more sustainable group. It's a commitment to taking care of our people and the world we live in, to doing good business, and to making a positive impact wherever we can. Our governance processes, company policies, and review systems are all geared towards our goal of making a positive impact in the world. You can read more about our sustainability work here.