Senior Marketing Manager, EMEA

present of AI; United Kingdom; Remote; GBP 55,000 - 85,000; Full time

Job summary

PolyAI seeks an experienced B2B marketing leader to own the EMEA plan, budget and pipeline, focusing on field events, webinars and enterprise campaigns. You will shape regional programs with measurable results and align closely with Sales to drive growth.

The role requires several years in B2B marketing, comfort tailoring programs to local rules and languages, and expertise guiding a technical product from self-serve to sales-led expansion, while managing agencies and partner relations.

Qualifications

• Several years of B2B marketing experience.
• Experience running regional programs with measurable results.
• Ability to tailor campaigns to local rules and languages.
• Experience helping a technical product shift from self-serve growth to a sales-led approach.
• Comfort managing agencies and working closely with Sales.

Responsibilities

• Own the EMEA marketing plan, budget and pipeline goals, with a heavy focus on field events, webinars and campaigns for enterprise buyers and developers.
• Host executive dinners and build trust with partners and event organizers.
• Explain a technical product to senior buyers weighing AI-driven conversations.

Skills

Regional events

Pipeline reporting

ROI measurement

Self-serve to sales-led

Agency management

GDPR knowledge

Job description

This role owns the EMEA marketing plan, budget and pipeline goals, with a heavy focus on field events, webinars and campaigns aimed at enterprise buyers and developers. A strong candidate has several years of B2B marketing behind them, has run regional programs with results they can put numbers on, and knows how local rules and languages shape what works. Experience helping a technical product shift from self-serve growth to a sales-led approach, plus comfort managing agencies and working closely with Sales, is central.

How it fits the AI era

AI changes the work by speeding up content drafting, audience targeting, lead scoring and reporting, so more time can go to judgment calls about which markets and accounts matter. What stays human is the in-person side: hosting executive dinners, building trust with partners and event organisers, and explaining a technical product to senior buyers who are weighing whether to hand customer conversations to an AI agent.

How it builds AI experience

Marketing a platform for voice and chat agents offers close exposure to how enterprises think about adopting conversational AI, including concerns around data, language coverage and regional rules. Developer events such as workshops and hackathons give a chance to see how builders actually use the product. Someone without this background could build it by trying conversational AI tools, following how enterprises describe their results, and practising AI-assisted campaign analysis.

Worth showing

• Regional event programs with results
• Pipeline and ROI reporting
• Self-serve to sales-led transition
• EMEA market and GDPR knowledge
• Agency and vendor management

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About PolyAI

PolyAI builds dialog agents that handle critical enterprise customer conversations and resolve them without escalation, per the company.