Marketing Lead - EMEA

present of AI; Greater London; Hybride; GBP 70 000 - 110 000; Plein temps

Résumé du poste

Outset is seeking a Marketing Lead for EMEA to own regional strategy, demand generation, and brand building across multiple markets. The role requires experience running campaigns in Europe, and the ability to turn customer stories into pipeline for a fast-moving AI-driven research platform.

The candidate should be comfortable explaining a new approach to customer interviews to teams who may not yet understand the category, while building trusted relationships with local communities and

Qualifications

• Experience running campaigns in Europe
• Ability to turn customer stories into pipeline
• Comfort with a fast moving software product
• Familiarity with AI moderated research platforms is a plus

Responsabilités

• Own regional marketing strategy for EMEA across multiple markets.
• Lead demand generation and brand building activities in Europe and beyond.
• Translate customer stories into qualified pipeline for the sales team.
• Explain a new way of doing customer interviews to cross-functional teams.

Description du poste

A Marketing Lead for EMEA typically owns regional strategy, demand generation, and brand building across multiple markets. A strong candidate brings experience running campaigns in Europe, comfort with a fast moving software product, and the ability to turn customer stories into pipeline. At a company that sells an AI moderated research platform, that means explaining a new way of doing customer interviews to teams who may not know the category yet.

How it fits the AI era

AI changes marketing work by speeding up content drafts, audience research, and campaign reporting, so the role shifts toward judgment, positioning, and relationship building. What stays human is knowing which message lands in each market, earning trust with local communities, and deciding where to invest limited time. The platform itself is an example of AI handling scale while people focus on the story and the strategy.

How it builds AI experience

Working here would build hands on familiarity with AI moderated interviews, synthetic and real research workflows, and how AI summaries get used in go to market decisions. A candidate can strengthen that by running small research projects with AI tools, learning prompt based analysis, and showing how AI assisted campaigns performed. That experience is increasingly useful for any marketing role that touches customer insight.

Worth showing

• EMEA campaign ownership
• Demand generation track record
• Customer story creation
• AI tool fluency
• Cross market positioning

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Outset

An AI-moderated research platform that, the company says, runs and summarises hundreds of customer interviews at once, by voice, video or text.