Senior Marketing Manager

Harrison Holgate; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Harrison Holgate is seeking a Senior Marketing Manager for Insurance to shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership in London.

You will lead multi-channel campaigns across digital, email, events and content, manage a small team, coach colleagues, control budgets, and translate industry insights into compelling value propositions that strengthen market positioning and client engagement.

Qualifications

• Senior marketing leadership experience in insurance/financial services or professional services is preferred.
• Strong written and verbal communication and relationship-building skills.
• Experience managing senior stakeholders and influencing decision-making.

Responsibilities

• Shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership.
• Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact marketing activity.
• Develop compelling value propositions, thought leadership and market-facing communications that showcase the expertise of the business.
• Lead integrated, multi-channel marketing campaigns across digital, social media, email, events, PR and content marketing.
• Create engaging internal and external communications, ensuring consistent messaging and a strong brand identity.
• Work with subject matter experts to turn industry insight and technical expertise into content that strengthens market positioning and client engagement.
• Lead, coach and develop a team of two marketing professionals, providing clear direction and supporting their professional development.
• Build strong relationships across the wider marketing function and international network to encourage collaboration and share best practice.
• Manage marketing budgets, project plans and timelines, ensuring campaigns are delivered effectively and to a high standard.
• Analyse campaign performance, identify opportunities and continually improve marketing effectiveness.

Job description

Senior Marketing Manager - Insurance What You'll Be Doing

Shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership.

Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact marketing activity.

Develop compelling value propositions, thought leadership and market-facing communications that showcase the expertise of the business.

Lead integrated, multi-channel marketing campaigns across digital, social media, email, events, PR and content marketing.

Create engaging internal and external communications, ensuring consistent messaging and a strong brand identity.

Work with subject matter experts to turn industry insight and technical expertise into content that strengthens market positioning and client engagement.

Lead, coach and develop a team of two marketing professionals, providing clear direction and supporting their professional development.

Build strong relationships across the wider marketing function and international network to encourage collaboration and share best practice.

Manage marketing budgets, project plans and timelines, ensuring campaigns are delivered effectively and to a high standard.

Analyse campaign performance, identify opportunities and continually improve marketing effectiveness.

Who We're Looking For

A confident communicator with strong written, presentation and relationship-building skills.

Highly organised, with excellent project management skills and attention to detail.

Experienced in managing senior stakeholders, building credibility and influencing decision-making.

A proactive, solutions-focused individual who can manage multiple priorities in a fast-paced environment.

Previous experience leading and developing team members.

Collaborative, adaptable and commercially minded.

Confident working across a broad marketing mix, including content, digital, events, social media and PR.

Significant marketing experience within a similar B2B professional services, financial services or insurance environment.

Experience working within, or marketing to, financial institutions would be highly advantageous. This could include Asset Management, Private Equity, Banking & Wealth, Financial Advisory, Insurance Companies, Fintech and Digital Assets.

Experience delivering global or international marketing campaigns would be desirable.

Senior Marketing Manager City of London