Senior Marketing Manager - Consumer

sumup; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Virtual Stock Options

28 days paid leave + holidays

Private health insurance (UK)

Job summary

United States Digital Space LLC is seeking a Senior Marketing Manager to lead merchant-to-consumer growth across six European markets and expand a consumer financial product from an emerging proposition to a mass-market offering. You will own acquisition campaigns, localization, and performance reporting to optimise cost-per-customer and drive cross-sell into banking apps.

The role sits in a London-area hub with an office-first setup and a focus on partnering with cross-functional teams to scale

Qualifications

• Strong B2C growth or lifecycle marketing experience, ideally fintech/payments/retail/marketplace
• Proven track record planning and executing campaigns across multiple markets, including localisation and creative direction
• Experience marketing through partner or owned channels (CRM, in-product surfaces, or point-of-sale)
• Comfort owning acquisition metrics, attribution, and end-to-end reporting with a data-driven approach
• Ability to influence and coordinate across matrixed teams without direct authority

Responsibilities

• Plan and execute merchant-to-consumer acquisition campaigns across six markets, owning messaging, creative strategy, localisation and performance reporting
• Embed consumer sign-up moments into merchant touchpoints across the super app, merchant CRM, card readers, and merchant website
• Drive cross-sell from Local into the consumer banking app, managing conversion, activation and incentives for merchant-led channels
• Collaborate with Hardware, CRM and other teams to ship consumer acquisition placements
• Build and maintain reporting on merchant-to-consumer acquisition performance to inform channel-mix decisions and CPA vs direct advertising

Job description

Senior Marketing Manager - Consumer

the company is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.

More than four million merchants use the company, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.

Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.

This role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts the company's merchant network and their customers into the company personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

What you'll do

• Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website
• Drive cross-sell from the company Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels
• Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own
• Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising

You’ll be great for this role if…

• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
• Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media
• Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach
• Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority

Why you should join the company

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in the company's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (the company matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2x your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the the company team

About the company

Be empowered to do more that matters.

At the company, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on the company as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

the company is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

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We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at the company.