B2B Tech Associate Director - Burson

bursonglobalcareers; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

Burson, part of WPP, is seeking an Associate Director in our Technology practice. You will work across large enterprise and B2B clients, bringing an understanding of data-driven communications, AI-powered insights, and multi-channel campaigns to deliver strategic outcomes.

You will lead senior relationships, mentor teams, collaborate with internal specialists and agency partners, and help grow accounts by identifying opportunities and shaping compelling narratives that meet client objectives.

Qualifications

• Proven experience leading senior client relationships and acting as trusted strategic advisor.
• Strong integrated communications across earned, social, content, influencer and corporate.
• Develop high-impact strategies and multi-channel campaigns with measurable outcomes.
• Able to work in complex multi‑agency environments and collaborate with stakeholders.
• Data-driven mindset with knowledge of AI tools and intelligence-led planning.
• Experienced people leader focused on coaching and developing teams.
• Excellent presentation, pitching and influencing senior stakeholders.

Responsibilities

• Lead and grow senior client relationships, providing strategic counsel and ensuring communications programmes deliver against business objectives.
• Develop and oversee integrated communications strategies and creative campaigns across multiple channels.
• Partner closely with internal specialists and agency partners to deliver innovative, insight-led client solutions.
• Drive account growth by identifying new opportunities, selling integrated programmes and supporting new business pitches and proposals.
• Oversee project delivery, ensuring work is delivered on time, on budget and to an exceptional standard.
• Champion the use of data, intelligence and AI-powered solutions to enhance client outcomes and uncover new opportunities.
• Lead, inspire and develop team members through coaching, mentoring, performance management and career development planning.
• Act as a senior ambassador for the agency, contributing to thought leadership, industry visibility, agency culture and continued business growth.

Skills

Senior leadership

Strategic advisory

Integrated communications

Data-driven planning

AI tools awareness

Stakeholder management

Pitching & presentation

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role:

As an Associate Director in our Technology practice, you will be working across some of our largest and most strategic enterprise/B2B clients. As well as an overall understanding of enterprise technology gleaned from your experience to date, the successful candidate will have experience working with brands in some or all of the following key sectors: datacentre, automotive, semiconductor/processor, and Internet of Things.

Alongside your relevant experience, you will be a dynamic and commercially astute thinker, creating strategic and innovative solutions to meet client challenges, yielding exceptional results. You will offer insightful and effective counsel to clients, manage expectations, proactively address issues, and ensure seamless execution of all client deliverables.

What you'll do:

• Lead and grow senior client relationships, providing strategic counsel and ensuring communications programmes deliver against business objectives.
• Develop and oversee integrated communications strategies and creative campaigns across multiple channels.
• Partner closely with internal specialists and agency partners to deliver innovative, insight-led client solutions.
• Drive account growth by identifying new opportunities, selling integrated programmes and supporting new business pitches and proposals.
• Oversee project delivery, ensuring work is delivered on time, on budget and to an exceptional standard.
• Champion the use of data, intelligence and AI-powered solutions to enhance client outcomes and uncover new opportunities.
• Lead, inspire and develop team members through coaching, mentoring, performance management and career development planning.
• Act as a senior ambassador for the agency, contributing to thought leadership, industry visibility, agency culture and continued business growth.

Experience that contributes to success:

• Proven experience leading senior client relationships and acting as a trusted strategic advisor to technology and innovation-focused brands.
• Strong integrated communications background across earned, social, content, influencer and corporate communications.
• Demonstrated ability to develop high-impact strategies, compelling narratives and multi-channel campaigns that deliver measurable business outcomes.
• Experience operating within complex, multi-agency environments and collaborating effectively with a broad range of stakeholders.Commercially minded, with a track record of driving account growth, uncovering new opportunities and contributing to business development.
• Strong understanding of data-driven communications, measurement frameworks, AI tools and intelligence-led planning.
• Experienced people leader with a passion for coaching, mentoring and developing high-performing teams.
• Excellent presentation, pitching and communication skills, with the ability to influence senior stakeholders internally and externally.

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bol