Senior Marketing Manager

MET Marketing; South Yorkshire; Hybrid; GBP 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary up to £75,000

Career development opportunities

Job summary

MET Marketing in South Yorkshire is seeking a Senior Marketing Manager to own brand and media strategy for a major retail brand. You will lead cross-channel campaigns, manage multi-million budgets and guide media partnerships, while developing a high-performing marketing and CRM team. The role supports hybrid working with in-office collaboration most weeks.

Qualifications

• Proven client-side experience in above-the-line media planning and buying (TV, radio, outdoor).
• Strong track record of developing media strategies that build brands and drive commercial results.
• Experience managing multi-million pound marketing or media budgets with balance of investment and innovation.
• Confident in leading, developing and motivating teams with a collaborative approach.
• Excellent understanding of how channels work together across campaigns.

Responsibilities

• Lead brand and performance campaign strategy aligned to business and brand objectives.
• Own media strategy, planning, buying and measurement across a broad channel mix.
• Manage significant media budgets and identify opportunities to improve effectiveness.
• Lead media agency relationships and external partnerships to enhance brand impact.
• Oversee CRM strategy and customer journeys with coordinated communications.
• Develop and lead media and CRM teams with cross-functional collaboration.

Skills

Above-the-line media

Media strategy development

Budget management

Team leadership

Commercial mindset

Stakeholder management

Job description

Senior Marketing Manager

This is an opportunity for an experienced marketing leader to take ownership of brand and media strategy for a high-profile retail brand, with significant budgets, major media partnerships and the freedom to shape how campaigns drive commercial growth. If you’ve got strong above-the-line media experience and enjoy combining strategic thinking with hands-on leadership, this is a role worth exploring.

As Senior Marketing Manager, you’ll lead the marketing strategy for a core brand, bringing together media, brand campaigns and CRM to deliver a joined-up approach that builds awareness, drives performance and strengthens customer relationships.

With responsibility for multi-million pound budgets, agency partnerships and the development of talented teams, this role offers real scope to influence decisions, test new approaches and make a tangible impact on a well-known retail brand.

About You:

• Proven client-side experience in above-the-line media planning and buying, including TV, radio and outdoor, ideally within a retail business.
• Strong track record of developing media strategies that build brands and deliver against commercial objectives.
• Experience managing significant, £million-plus marketing or media budgets, balancing investment, effectiveness and innovation.
• Confident leading, developing and motivating teams, with a collaborative approach to getting the best from people.
• Commercially minded, with the ability to take a big-picture view of campaigns and understand how channels work together.
• Experienced in managing agencies and senior stakeholders, building strong relationships and influencing decisions across a business.

What You’ll Be Doing:

• Leading brand and performance campaign strategy, ensuring activity supports key business and brand objectives.
• Owning media strategy, planning, buying and measurement across a broad channel mix, including above-the-line media.
• Managing significant media budgets, identifying opportunities to improve effectiveness and trial new approaches.
• Leading media agency relationships and developing high-profile external partnerships that strengthen brand impact.
• Overseeing CRM strategy and customer journeys, delivering personalised communications throughout the customer lifecycle.
• Leading and developing media and CRM teams, working with colleagues across the business to deliver coordinated, effective marketing.

Where You’ll Be Based:

The role is based in South Yorkshire, with hybrid working and ideally around three days a week in the office. Flexibility is important, as the working week can be unpredictable, with in-person meetings involving internal teams and agencies, as well as occasional travel to London or elsewhere.

What’s On Offer:

• A financial package of up to c£75,000 and additional benefits.
• A senior role with ownership of significant media investment and strategic decision-making.
• The opportunity to lead high-profile campaigns and work with major media partners.
• Responsibility for developing talented teams and influencing marketing across a recognised retail brand.

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