Senior Marketing Manager

RNLI; Poole; On-site; GBP 60,000 - 80,000; Full time

Job summary

RNLI is recruiting a Senior Marketing Manager to lead the Legacy Team, guiding legacy marketing and in-memory giving fundraisers. You will oversee paid media programmes and evolve our donor offers, shaping an always-on multi-channel acquisition strategy to grow legacy supporters.

You will collaborate with Brand Marketing and Individual Giving, manage internal and external stakeholders, and develop medium- to long-term plans to expand our programmes while delivering measurable fundraising results.

Qualifications

• Experience leading multi-channel paid media campaigns in fundraising.
• Proven ability to develop and motivate a team.
• Strong stakeholder engagement and collaboration skills.
• Analytical mindset with problem-solving skills.

Responsibilities

• Oversee delivery of acquisition marketing programmes to generate quality leads.
• Ensure joined paid media programme with Brand Marketing and Individual Giving.
• Develop medium/long term plans to evolve programmes.
• Maintain relationships with internal and external stakeholders.
• Collaborate with Strategic Legacy Marketing Manager on seamless programme.
• Lead legacy marketing and in-memory giving fundraisers.

Skills

Team leadership

Paid media

Multi-channel marketing

Donor stewardship

Stakeholder management

Analytics

Communication

Education

Bachelor's degree or equiv.

Tools

Media partners

Job description

About us

Our purpose is simple, to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two thirds of our services.

We are looking for a Senior Marketing Manager to join our Legacy Team. In this role you’ll lead a team of legacy marketing and in-memory giving fundraisers. You will be responsible for overseeing all our paid media programmes and our in-memory giving offerings. Over the next few years our aim is to evolve our programmes to meet the changing expectations of our audiences. This role will be central to making that a reality. You will collaborate with multiple stakeholders to deliver an always-on multi-channel acquisition programme to grow our legacy and in-memory offering.

Your role

As a Senior Marketing Manager in the Legacy Team, you will be focussed on:

• Ensuring that your team of marketeers and stewardship specialists are supported, developed, and motivated.
• Working alongside the Strategic Legacy Marketing Manager and the Senior Marketing Manager (Donor Stewardship) you will ensure we deliver a seamless programme that attracts, engages and retains legacy leads.
• Planning, development, delivery and evaluation of our acquisition marketing programmes to deliver quality leads to grow our legacy supporter pipelines.
• Collaborating closely with peers in Brand Marketing and Individual Giving you will ensure that collectively we deliver a joined paid media programme that balances wider departmental fundraising & marketing objectives.
• Developing medium/long term plans to evolve our programmes and products.
• Maintaining excellent and effective relationships with other internal & external stakeholders and partners to manage resources and ensure that campaign plans are integrated with RNLI activity across multiple departments.

About you

As an experienced fundraiser you’ll be comfortable developing and overseeing the delivery of fundraising programmes.

To be considered for this role you’ll need to have:

• Excellent communication and people skills to motivate, develop and coach your team and to engage with and influence stakeholders and partners.
• Demonstrable experience overseeing multi-channel paid media programmes including experience of working with media partners, with experience in fundraising.
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

So, if you have a passion for fundraising and are looking to be part of a successful legacy team who have ambitions grow further this could be the role for you.