Marketing Manager

Royal National Lifeboat Ins titution (RNLI); Poole; On-site; GBP 55,000 - 75,000; Full time

Job summary

RNLI is seeking a Senior Marketing Manager to join the Legacy Team in Poole. You will lead a team of legacy marketing and in-memory giving fundraisers, overseeing paid media programmes and in-memory offerings to grow our legacy donor base.

You will collaborate across Brand Marketing and Individual Giving, plan and evaluate multi-channel acquisition campaigns, and develop medium- to long-term plans to evolve our programmes. Strong leadership and communication are essential.

Qualifications

• Senior marketing leadership with legacy/fundraising focus.
• Experience overseeing multi-channel paid media campaigns.
• Strong planning, delivery and evaluation of marketing programmes.
• Ability to collaborate with brand marketing and donor channels.
• Excellent communication and people leadership skills.

Responsibilities

• Lead and develop a team of legacy marketing and in-memory giving fundraisers.
• Oversee all paid media programmes and in-memory offerings.
• Collaborate with stakeholders to deliver an always-on multi-channel acquisition programme.
• Plan, develop, deliver and evaluate acquisition marketing to grow legacy leads.
• Work with Brand Marketing and Individual Giving to balance objectives.
• Develop medium/long term plans to evolve programmes and products.
• Maintain relationships with internal and external stakeholders to align campaigns.

Skills

Team leadership

Paid media

Multi-channel marketing

Stakeholder management

Data analytics

Communication skills

Job description

We are looking for a Senior Marketing Manager to join our Legacy Team. In this role you'll lead a team of legacy marketing and in-memory giving fundraisers. You will be responsible for overseeing all our paid media programmes and our in-memory giving offerings. Over the next few years our aim is to evolve our programmes to meet the changing expectations of our audiences. This role will be central to making that a reality. You will collaborate with multiple stakeholders to deliver an always-on multi-channel acquisition programme to grow our legacy and in-memory offering, As a Senior Marketing Manager in the Legacy Team, you will be focussed on:

• Ensuring that your team of marketeers and stewardship specialists are supported, developed, and motivated.
• Working alongside the Strategic Legacy Marketing Manager and the Senior Marketing Manager (Donor Stewardship) you will ensure we deliver a seamless programme that attracts, engages and retains legacy leads.
• Planning, development, delivery and evaluation of our acquisition marketing programmes to deliver quality leads to grow our legacy supporter pipelines.
• Collaborating closely with peers in Brand Marketing and Individual Giving you will ensure that collectively we deliver a joined paid media programme that balances wider departmental fundraising & marketing objectives.
• Developing medium/long term plans to evolve our programmes and products.
• Maintaining excellent and effective relationships with other internal & external stakeholders and partners to manage resources and ensure that campaign plans are integrated with RNLI activity across multiple departments. As an experienced fundraiser you'll be comfortable developing and overseeing the delivery of fundraising programmes., Excellent communication and people skills to motivate, develop and coach your team and to engage with and influence stakeholders and partners.
• Demonstrable experience overseeing multi-channel paid media programmes including experience of working with media partners, with experience in fundraising.
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

So, if you have a passion for fundraising and are looking to be part of a successful legacy team who have ambitions grow further this could be the role for you. This post requires a valid driving licence.

In line with our values and our commitment to supporting the development and progression of our people, this opportunity is currently only available to RNLI staff and volunteers. If we are unable to make an appointment through this process, we will consider opening the role to external applicants. Our purpose is simple, to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two thirds of our services. Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.