Direct Marketing Executive, Legacy Marketing

Confidential; Greater London; Hybrid; GBP 27,000 - 28,000; Full time

Job summary

Confidential in London is seeking a campaign manager to support the delivery of legacy marketing campaigns across digital, telemarketing, events and direct mail. You will monitor income, expenditure and KPI's for all activity, and manage legacy enquiries and notifications to ensure timely delivery.

You'll liaise with external suppliers and internal stakeholders, craft compelling copy about gifts in wills, and maintain accurate campaign reports and records within a growing legacy program and

Qualifications

• Experience in fundraising, marketing, sales or customer services, or managing your own projects.
• Enjoy variety of campaigns across channels and seeing results.
• Well-organised with strong communication skills and able to liaise with external suppliers and internal stakeholders.
• Excellent writing skills to craft copy that inspires audiences about gifts in wills.

Responsibilities

• Assist in delivery of legacy marketing campaigns across digital, telemarketing, legacy events and direct mail.
• Monitor income, expenditure and KPIs for all activity.
• Provide support for administration of gifts in wills, including managing legacy enquiries and notifications.
• Ensure handling is efficient and within agreed timescales.

Skills

Campaign management

Project management

Stakeholder liaison

Copywriting

Attention to detail

Job description

About the role

In this busy role, you'll assist in the delivery of legacy marketing campaigns

channels across a range of channels, including digital, telemarketing, legacy events and direct mail, and help to promote gifts in wills to internal audiences too. You'll be allocated your own campaigns to project manage and you'll monitor income, expenditure and KPI's for all activity.

You'll provide support for the administration of gifts in wills, including managing both legacy enquiries and legacy notifications, ensuring these are handled efficiently and to agreed timescales. This is a great role within a growing legacy program that will build your legacy and direct marketing skills and give you plenty of opportunity for development.

With combined individual giving income growing strongly and expected to reach £31 million in 2026-27, this is the perfect time to join an experienced and effective individual giving team.

About you

You'll have some experience of working in a similar environment such as fundraising, marketing, sales or customer services, or have experience of managing your own projects.

You enjoy the variety of working on campaigns across a range of channels seeing

the results of your work. As a well-organised person with great communication

skills, you'll be at ease liaising with external suppliers and in-house stakeholders across the charity to support the delivery of legacy marketing campaigns. Your close attention to detail will ensure accuracy with campaign reports, record keeping and invoice processing. And you'll be able to use your excellent writing skills to craft copy that inspires both internal and external audiences about gifts in wills.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

£26,936 to £28,000 per annum London based

Our commitment to equity, diversity and inclusion

We're committed to promoting equity, valuing diversity and creating an inclusive environment - for everyone who works for us, works with us, supports us and who
we support.

Closing date Wednesday 30 September :59 pm

Interview date Week commencing 12 October 2026