SENIOR MARKETING MANAGER

Medical Research Foundation; London; Hybrid; GBP 48,000 - 58,000; Full time

Job summary

A leading charity is seeking a Senior Marketing Manager to spearhead national brand awareness campaigns. This key role involves innovative storytelling and media strategies to expand the supporter base. With a focus on emotional engagement and creativity, you will have the opportunity to make a significant impact on visibility and support.

Qualifications

• Substantial experience of leading mass-market marketing campaigns.
• Deep understanding of brand-building through emotional storytelling.
• Experience managing creative and media agencies.

Responsibilities

• Lead national brand awareness campaigns to grow support.
• Develop and deliver high-impact, multi-channel campaigns.
• Collaborate with communications and fundraising teams.

Skills

Project Management

Brand Storytelling

Audience Insight

Budget Management

Campaign Optimization

Job description

We’re looking for a strategic and imaginative Senior Marketing Manager to lead national brand awareness campaigns that spark public interest and grow support for our vital work.

This is an exciting opportunity to join a small but ambitious charity at a pivotal time, helping us build national visibility and grow our supporter base through bold, insight-led brand storytelling. You’ll play a central leadership role in building national awareness and expanding our supporter base through powerful media campaigns.

Reporting to the Head of Communications and working in conjunction with our Director of Fundraising, you’ll spearhead the development and delivery of high-impact, multi-channel campaigns across TV, print, digital, and Out of Home advertising. You’ll have the creative freedom to bring your vision to life — and the platform to shape how our brand connects with people across the UK.

With a significant budget and scope to innovate, this role offers the chance for you to make your mark, by developing creative ideas and emotionally engaging narratives that inspire people to engage with our work.

We would like to hear from you if you can demonstrate:

Substantial experience of leading mass-market marketing campaigns with national reach.

A deep understanding and knowledge of brand-building through emotional storytelling and integrated media.

Experience of developing and delivering effective marketing strategies.

Experience of managing creative and media agencies to deliver impactful campaigns.

Excellent planning, budget management and evaluation skills.

Demonstrable understanding of audience insight, brand tracking, and campaign optimisation.

A meticulous eye for detail.

The salary for this position will be between £48,000.00 - £58,000.00 per annum depending on experience. This is a full-time post at 36 hours per week and will be offered on a permanent basis. We understand the importance of offering our staff flexibility, we can therefore offer part time hours from 0.8 FTE. Alternatively, we can offer compressed hours to suit your personal circumstances.

We value spending time working in-person to develop strong connections with each other and with our mission, so you will be based at our central London office for a minimum of three days a week (usually Monday, Tuesday, and Thursday) with the option to work remotely for the remainder.

At the Medical Research Foundation, we believe that diversity drives creativity and innovation. We are dedicated to promoting equality of opportunity, fostering fairness and inclusion, and creating an environment where everyone feels that they belong.

We welcome applications from individuals from minoritised groups, including those from Black, Asian, and minority ethnic backgrounds, disabled people, and members of the LGBTQI+ community.