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Senior Marketing Manager

Business Leader

Greater London

On-site

GBP 40,000 - 60,000

Full time

Today

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Job summary

A leading company seeks a Senior Marketing Manager to boost member acquisition and retention. Responsible for executing comprehensive marketing strategies across various channels, the role offers the chance to lead a team and engage in high-impact branding efforts. Ideal candidates are experienced in B2B marketing, digital strategies, and team leadership.

Qualifications

Minimum 1 year in a management capacity in B2B marketing.
Track record in campaign planning and digital marketing.
Comfortable using CRM systems and analytics tools.

Responsibilities

Execute the marketing activation plan across acquisition and retention.
Manage a team of two marketing specialists.
Drive new member acquisition through multi-channel campaigns.

Skills

Campaign planning

Digital marketing

Member/customer acquisition

Leadership

Project management

Education

Degree in Marketing or related field

Tools

HubSpot

GA4

At Business Leader, we believe scaling a business requires insight, support, and a powerful peer network. We've built the UK's most dynamic community for ambitious founders and CEOs of mid-sized businesses, aimed at helping them grow faster, smarter, and stronger. Our community offers peer-to-peer collaboration, breakthrough frameworks, and multi-platform insights. Engage with premium content, invite-only CEO forums, and high-impact events designed to deliver actionable outcomes. Leaders within our network significantly outperform their competitors by leveraging peer-led groups and insights.

About the role:

We are seeking a strategic and results-driven Senior Marketing Manager to lead the execution of our marketing strategy across digital, events, content, and brand platforms. Reporting into the Chief Marketing Officer (CMO), this is a pivotal role in delivering Business Leader’s growth goals - driving member acquisition and retention, elevating brand visibility, and enabling commercial success through integrated marketing campaigns. This role will manage two members of the marketing team and work cross-functionally across commercial, content, and events.

Key Responsibilities:

Execute the Business Leader marketing activation plan across acquisition, retention, brand, digital, and events.
Manage two marketing team members, fostering a high-performance, collaborative culture.
Drive new member acquisition and retention through multi-channel campaigns including email, social media, paid media (with agency support), partnerships, and content.
Own the campaign lifecycle - briefing, execution, testing, optimisation, and reporting, across channels.
Collaborate with the commercial and sales teams to align marketing efforts with lead generation and revenue goals.
Manage Business Leader’s presence across organic social platforms, ensuring consistent brand messaging and measurable impact.
Work with our head of data to analyse data and insights from CRM, analytics tools, and sales feedback to present to our CMO to drive informed decisions and campaign optimisation.
Lead the promotion of Business Leader’s flagship events to maximise attendance, engagement, and sponsor ROI.
Take direction from the CMO to brief and manage freelancers, agencies, and creative contributors to deliver effective, on-brand assets.
Report on key KPIs and marketing effectiveness to the CMO and executive team.

Experience Required:

Experience in B2B or membership/event-focused marketing roles, with at least 1 year in a management capacity.
Proven track record in campaign planning, digital marketing, member/customer acquisition, and retention.
Expertise in managing organic social media strategy, email marketing, and performance marketing tools.
Comfortable using CRM systems (HubSpot) and analytics dashboards (GA4).
Excellent communication, leadership, and project management skills.
Entrepreneurial mindset and ability to thrive in a fast-moving, driven team.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Business Consulting and Services

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