Senior Marketing Manager

Kinrock; London; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A leading company in the B2B SaaS sector is seeking a Senior Marketing Manager to drive growth across its operating companies. This role involves collaboration with the core team, managing marketing strategies, and producing high-quality content. The ideal candidate will have extensive experience in B2B marketing and a proactive approach to lead generation.

Benefits

25 days holidays + bank holidays

Generous benefits

Qualifications

• 3-8 years of B2B Services or SaaS marketing experience.
• 3+ years producing high-quality marketing content.
• Experience managing websites and reporting marketing analytics.

Responsibilities

• Lead marketing across Kinrock's four operating companies.
• Collaborate with sales and account management teams.
• Develop marketing collateral and manage content marketing.

Skills

B2B Services Marketing

Content Production

Brand Management

Email Marketing

Account-Based Marketing (ABM)

SEO

Paid Social Advertising

Website Management

Management Reporting

Tools

Hubspot

GA4

HotJar

SEMRush

Webflow

Job description

Kinrock is group of profitable small B2B SaaS and SaaS-like companies. Following a four-year acquisition phase, we are entering a period or organic growth and are building a central team that will support, elevate and strengthen our four operating companies. The Senior Marketing Manager will be a key member of the core team working alongside the founder & MD and the group Head of Operations to drive growth mainly at Redmill Advance and Zing365, our two largest companies. Read more at

The Kinrock central team operates a hybrid policy of three (3) days minimum per week in the office, which is currently located in Piccadilly Circus, London. Base salary: £65,000-70,000. OTE: £70,000-80,000. Holidays 25 days + BHs. Generous benefits.

Who you are

• 3-8 years of high-quality, hands-on B2B Services or SaaS marketing experience
• Content: 3+ years of experience producing high-quality, precise, on-point copy & videos for email campaigns, blog posts, social media posts, sales pitch decks & other marketing use cases
• Brand: 3+ years of experience owning / nurturing brand design, narrative and awareness, through content marketing, events, press, PR and more
• Email marketing: Even if no experience with Hubspot, strong familiarity with email automations & nurturing
• ABM: 3+ years of experience supporting sales teams market to high-value prospects via bespoke content (e.g. micro-sites), paid social or other more creative means
• SEO and CRO: At least basic knowledge and ability to monitor to a basic level GA4, GSC, HotJar, SEMRush or equivalent
• Paid Social: At least a basic knowledge of LinekdIn paid ads (including on-platform lead capture)
• Website management: 3+ years experience managing websites (with help of external web designer & developer)
• Management reporting: Experience reporting marketing analytics and KPIs to management on a weekly / monthly basis

Desirable

• Hubspot marketing expertise (including automations, landing pages and lead-capture forms)
• Experience with community building/nurturing
• Experience organising brand-building events for clients or prospects
• Experience submitting applications for awards
• Experience using Webflow
  

What the job involves

• Key member of Kinrock's core central team, working alongside the founder/MD and the Head of Operations in London
• Responsibility for all aspects of marketing across all of Kinrock's four operating companies (with an emphasis on Zing365 and Redmill Advance)
• Strong ongoing collaboration with the sales & account management teams of our operating companies, including occasional travel to Zing365 and Redmill offices in Bristol and Edinburgh
• Content marketing: on-message copy & audiovisual content for email campaigns, blog posts, social media posts, sales pitch decks & other marketing use cases
• Marketing collateral: Own and develop the marketing collateral for all operating companies, including literature, brand guidelines, websites, business cards, email signatures, pitch decks and more
• ABM: Support the Business Heads of our operating companies target their top 20 "want to win" high-value account prospects via bespoke content, clever paid social media and other creative means (e.g. print marketing, etc.)
• Entrepreneurial mindset: Come up with creative, easily testable, cost-efficient ways to generate high-quality new leads for our operating companies
  

Application process

• 1. Apply with your profile
• 2. Video call with founder of Kinrock
• 3. In-person meeting with founder
• 4. Character references
• 5. Video calls with our Business Heads