Senior Marketing Manager

XcelHR; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the UK is seeking a Marketing Director to spearhead brand marketing strategies. The role involves enhancing brand awareness, managing marketing budgets, and leading a team to achieve corporate goals. Ideal candidates will have extensive B2B marketing experience and a strong educational background in marketing.

Qualifications

• 10+ years of B2B marketing experience.
• 5+ years of team management experience.
• Proven ability to translate business needs into effective marketing strategies.

Responsibilities

• Plan and manage the marketing budget and team.
• Understand and optimize multi-channel marketing.
• Lead marketing projects to meet corporate goals.

Skills

B2B Marketing

Team Management

Digital Marketing

SEO

Creative Content Development

Education

Bachelor’s degree in marketing or a related field

Job description

We are seeking a Marketing Director to lead the development and execution of the company's brand marketing strategies across all functions. This role aims to enhance brand awareness, sales, and profitability, focusing on:

• Brand building and positioning strategies
• Creative content development
• Digital marketing, including graphic design, art, copywriting, and video

Essential Duties:

• Plan and manage the marketing budget, team, and all marketing components
• Understand and optimize multi-channel marketing—digital, social media, PR, advertising, website, sales platforms, events
• Utilize SEO and digital platforms to drive sales growth and brand exposure
• Ensure all marketing initiatives and digital programs align with brand guidelines
• Develop strategic marketing messages and ensure consistency across all communications
• Lead marketing projects to meet corporate goals, improve customer service, and increase company-wide awareness
• Create and oversee marketing business plans and tactics
• Engage external partners in strategic discussions on marketing plans and campaigns
• Oversee promotional materials, collateral, brochures, direct mail, and merchandising
• Manage website design, content, maintenance, branding, and messaging
• Develop and evolve the online presence to incorporate current technology and SEO practices
• Create social media strategies, policies, and management procedures, including content posting, monitoring, and reporting
• Coordinate with internal teams and external vendors or agencies, including contract negotiations

Qualifications:

• 10+ years of B2B marketing experience
• 5+ years of team management experience
• Bachelor’s degree in marketing or a related field
• Proven ability to translate business needs into effective marketing strategies

XcelHR is an Equal Opportunity Employer. Core Values: Integrity, Passion, Respect, Honor, Excellence, Ownership, and Enthusiasm.