Marketing Executive

ThePlaceToBe; York and North Yorkshire; On-site; GBP 26,000 - 38,000; Full time

Job summary

ThePlaceToBe is seeking a proactive Marketing Executive to join its UK marketing team in York. You’ll help deliver multi‑channel B2B campaigns, focusing on SEO, paid media, content, email and social outreach to boost visibility and generate leads.

Working with the Head of Marketing and external agencies, you’ll analyse performance data, optimise campaigns, and collaborate with sales and product teams to support business objectives across markets.

Qualifications

• Experience in a marketing or digital marketing role, ideally within a B2B environment.
• Good understanding of SEO, PPC, social media, content and email marketing.
• Experience creating digital content across multiple channels and knowledge of Google Analytics or reporting tools.
• Strong communication, organisation and project management skills.
• Analytical and proactive approach with ability to interpret campaign performance.

Responsibilities

• Supporting integrated B2B campaigns across SEO, PPC, social media, email and content marketing.
• Creating and optimising content for websites, blogs, email campaigns, case studies and social channels.
• Coordinating SEO and paid media activity with external agencies to improve website visibility, traffic and campaign performance.
• Monitoring campaign, website and lead generation results, using insights to identify opportunities for improvement.
• Working with sales, product and wider internal teams to support marketing activity and business objectives.

Skills

Digital marketing

SEO

PPC

Social media

Content creation

Email marketing

Google Analytics

Data analysis

Communication

Project management

Job description

We're excited to be partnering with an established, international B2B business operating across multiple markets. With a strong reputation in its sector and a growing global presence, the business is looking to strengthen its marketing team and continue driving brand awareness, customer engagement and new business opportunities.

About the role…

As Marketing Executive, you'll support the delivery of the wider marketing strategy, getting involved in everything from SEO and paid media to content, email and social campaigns. Working closely with the Head of Marketing, commercial teams and external agency partners, you'll help create and optimise campaigns that increase visibility, engage business audiences and generate leads.

What you'll be doing day to day…

• Supporting integrated B2B campaigns across SEO, PPC, social media, email and content marketing.
• Creating and optimising content for websites, blogs, email campaigns, case studies and social channels.
• Coordinating SEO and paid media activity with external agencies to improve website visibility, traffic and campaign performance.
• Monitoring campaign, website and lead generation results, using insights to identify opportunities for improvement.
• Working with sales, product and wider internal teams to support marketing activity and business objectives.

About you…

This role would suit a proactive and enthusiastic marketer with experience across digital marketing who enjoys getting hands-on with campaigns and working across a variety of channels. You'll be organised, commercially aware and confident using data to understand what's working and where improvements can be made.

What we're looking for…

• Experience in a marketing or digital marketing role, ideally within a B2B environment.
• A good understanding of SEO, PPC, social media, content and email marketing.
• Experience creating digital content across multiple channels, alongside knowledge of Google Analytics or reporting tools.
• Strong communication, organisation and project management skills.
• An analytical and proactive approach, with the ability to interpret campaign performance and make recommendations.