Senior Marketing Manager

FieldGoods; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

FieldGoods is expanding its in-house marketing function to scale demand for its sustainable frozen food brand. The role focuses on execution with autonomy, helping the team grow the brand, drive direct-to-consumer sales, and elevate content across Shopify, email, social and PR.

The candidate will own content, CRM, and influencer collaboration, with scope to grow into Head of Marketing as the company scales.

Qualifications

• Hands-on experience with Shopify, Klaviyo and Canva.
• Ability to think strategically and take ownership of execution.
• Comfortable briefing agencies and collaborating with content creators.
• Organised and capable of juggling multiple content, CRM, website and influencer tasks.

Responsibilities

• Own the content plan and drive growth across channels.
• Own and execute Klaviyo campaigns and flows, testing and improving content.
• Nurture the community through email and sign-up incentive tests.
• Brief/produce marketing assets with freelancers or creators.

Skills

Strategic thinking

Execution ownership

Agency briefing

Content creation

CRM management

Influencer marketing

Digital marketing

Tools

Shopify

Klaviyo

Canva

Job description

Launched in 2022 by brothers Elliot & Sam, FieldGoods is a sustainable food company on a mission to reinvent frozen.

Frozen has a reputation problem. Birds Eye have moved the needle on peas, but the broader aisle still languishes — nearly half of consumers associate frozen food with heavy processing and additives. That perception gap is exactly where FieldGoods lives.

Our recipes are all written by Elliot and every bit of food is handmade by a wonderful team chefs, with real ingredients, frozen fresh. Every part of the supply chain is handled with care: free-range meat, regenerative flour, sustainably sourced fish, to name a few. The mission is simple but ambitious — flip the script on frozen entirely, and make the freezer aisle what it should be: a more delicious, more nutritious, less wasteful alternative to chilled. FieldGoods is for the love of food, and we won't hear anything else.

About the Role

Until now, our marketing has been founder-led, brought to life by a fractional team and a handful of agencies. That's worked brilliantly — but as we've scaled production capacity, we're now in a position to scale demand like never before.

We're at an exciting inflection point: a brilliant product, a clear mission, nationwide independent distribution, and thriving direct-to-consumer sales. What we need now is to grow our marketing function and to level up execution and bring our mission to life in a way we haven't been able to before.

This role suits someone hungry to be part of something and who can see the potential for the brand, the business, and themselves. It's executional at its core, but comes with real autonomy and room to grow into the function as the team scales.

What you'll do

Digital Marketing

• Own the content plan, and help develop new content to drive growth
• Own and execute Klaviyo campaigns and flows, developing, testing and improving existing content
• Continue to nurture our community through email
• Run sign-up incentive A/B tests, challenging what exists to optimise the outcome
• Attend weekly calls with our paid media agency and brief/develop ads weekly, either directly or via briefs to our content creator
• Brief and/or produce marketing assets (photography, video, email/social graphics) in line with brand guidelines, working with freelancers or our content creator where needed

Website & Subscriptions

• Test, develop, and improve the website
• Own thinking and execution on offers, subscription structure, and rewards/loyalty
• General website maintenance and ongoing improvement

Influencers & PR

• Manage weekly influencer outreach and gifting
• Weekly check-ins with PR team, helping to plan campaigns and talking points
• Drive events forward in collaboration with PR

Social Media

• Help to run our social media alongside our content creator, working on strategy and delivery
• Build organic, paid and collaborative growth
• Develop a clear voice and brand story through socials

Reporting

• Report on all aspects of coverage from social media growth & website conversion, to ad performance and PR reach.

Get Involved

• We’re a scale up and it's all hands on deck! We've tried to list the ins and outs, but the reality is that the role is wide and the involvement deep. The ultimate goal here is to grow the business, sometimes that might require digital focus, other times that might mean rolling up your sleeves.

About you

• You've got hands-on experience with Shopify, Klaviyo and Canva
• You think strategically and have confidence in your work
• You have an always questioning mind with an appetite to succeed
• You're comfortable owning execution end-to-end, not just strategy
• You're equally happy briefing an agency as you are rolling up your sleeves yourself
• You care about food, sustainability, and building something from the ground up
• You're organised to juggle content, CRM, website, and influencer work without dropping balls

Experience

There is no hard and fast here - if you’re right for the role, you're right for the role. As a guide we would look for 4 - 7 years experience in a hands-on marketing role, ideally within DTC, ecommerce, or food & beverage. You should be confident running CRM and paid/organic social independently, and comfortable owning a Shopify site day-to-day. This is a role for someone who wants to build, not manage from a distance.

We are looking for the right attitude as much as the right experience. If you cover most bases but not all, we would still love to hear from you.

Progression & what's in it for you

This is FieldGoods' first in-house marketing hire — which means you'll be shaping the function as much as executing within it. As the business and team grow, so will this role: we see a clear path from Senior Marketing Manager into Head of Marketing and beyond, for the right person.

Interested?

Get in touch on LinkedIn, or via email on [e-mail].