Senior Marketing Manager

Mediqer Deutschland GmbH (acquired); Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Acquired, a next-generation payments business, is seeking a hands-on Growth Marketer to help build and scale our lead-generation engine. Work with the Head of Growth Marketing to convert GTM strategy into a scalable pipeline.

Bring 5+ years in B2B marketing (payments/fintech/SaaS), proven demand generation and pipeline ownership. You’ll be an AI-first marketer, using AI, automation and data to optimise campaigns from audience to measurement.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent practical experience.
• 5+ years in B2B marketing (payments/fintech/SaaS preferred).
• Proven track record building or improving a B2B lead engine.
• Strong knowledge of demand generation, paid acquisition, and funnel metrics.
• Experience with HubSpot, LinkedIn Ads, and Google Analytics.
• Data-driven with a focus on pipeline and revenue.
• Able to turn strategy into action and collaborate cross-functionally.
• AI fluent with regular use of AI & automation to improve productivity.

Responsibilities

• Build and execute B2B demand and lead generation campaigns across paid, owned channels.
• Collaborate with Head of Growth Marketing to implement GTM across priority ICPs.
• Own campaign execution from audience to launch, optimization and reporting.
• Develop the marketing funnel from lead → MQL → SQL → pipeline.
• Develop and optimize LinkedIn and other paid channels.
• Use data and testing to continuously improve campaign performance.
• Coordinate with Sales, Product and Commercial teams for high-quality pipeline.
• Create content to support demand, including campaigns, landing pages, case studies, emails.
• Align content and creative with campaign objectives and priorities.
• Mentor Marketing Graduate and prioritise workload.
• Collaborate with Marketing team to deliver campaigns efficiently.
• Leverage AI and automation to improve processes and outputs.
• Help build scalable growth processes, tech, and measurement.

Skills

B2B marketing

Demand generation

Content marketing

Brand performance

Analytics

Collaboration

AI fluency

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

LinkedIn Ads

Google Analytics

Job description

We’re Acquired

Acquired is a next-generation payments business focused on powering recurring commerce.

We’re Acquired

Acquired is a next-generation payments business focused on powering recurring commerce. Our next-generation payment infrastructure and solutions unify and optimise customers' payment ecosystem, providing a competitive advantage and helping them achieve their goals in the digital economy. We combine this capability with exceptional sector expertise and a highly personal, tailored service focused on long-term partnerships with our customers. We’re scaling as a business, so if you thrive in an environment that’s constantly evolving, where purpose-driven culture is seen as an enabler to achieve the extraordinary and where our unique differences are celebrated, we could be the place for you!

Role Overview

We’re looking for a hands-on growth marketer to work alongside our Head of Growth Marketing to build and scale Acquired’s lead generation engine. You’ll bring proven experience building demand generation in fintech, payments or B2B SaaS, and use that experience to help us turn our GTM strategy into a consistent, scalable source of qualified pipeline. This is a role for someone who can think strategically, execute quickly and optimise relentlessly. You’ll help build the engine — from audience and campaigns through to conversion, nurture, measurement and optimisation. You’ll also be an AI-first marketer, using AI, automation and technology every day to improve workflows, increase output and make marketing more effective.

Key Responsibilities

• Build and execute B2B demand generation and lead generation campaigns across paid, owned and other relevant channels.
• Work alongside the Head of Growth Marketing to execute Acquired’s GTM strategy across priority ICPs and verticals.
• Own campaign execution from audience and messaging through to launch, optimisation and reporting.
• Help build and optimise the marketing funnel from lead → MQL → SQL → pipeline.
• Develop and optimise LinkedIn and other paid acquisition channels.
• Use data, testing and insight to continuously improve campaign performance and conversion.
• Work closely with Sales, Product and Commercial teams to ensure marketing activity generates high-quality pipeline.
• Develop and coordinate content that supports demand generation, including campaigns, landing pages, thought leadership, case studies, email and sales enablement content.
• Work with the wider Marketing team to ensure content and creative are aligned to campaign objectives and commercial priorities.
• Manage and mentor a Marketing Graduate, providing direction, support and development while managing and prioritising their workload.
• Work collaboratively with other members of the Marketing team to coordinate activity and deliver campaigns effectively.
• Use AI and automation to improve marketing processes, workflows, research, execution and output.
• Help build the processes, technology and measurement needed to create a scalable growth engine.

About You

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
• 5+ years’ experience in B2B marketing, ideally within payments, fintech, SaaS or another complex technology environment, with demonstrable experience across demand generation, content, brand and performance marketing.
• Proven track record of building or significantly improving a B2B lead generation engine.
• Strong understanding of demand generation, paid acquisition, funnel conversion and pipeline generation.
• Hands-on experience with tools such as HubSpot, LinkedIn Ads and Google Analytics.
• Commercial and data-driven — you care about pipeline and revenue, not vanity metrics.
• Comfortable turning strategy into action and getting things done without waiting for someone else.
• Highly collaborative and excited to work closely with the Head of Growth Marketing to build something.
• AI fluent, with evidence of using AI and automation regularly to improve productivity and marketing performance.

What Success Looks Like

You will help us build a repeatable, measurable and scalable lead generation engine that consistently generates qualified opportunities and pipeline for Acquired. We have high expectations and work hard to deliver exceptional results. We value open and honest communication and are committed to listening to our people. Your ideas make us better. You’ll be collaborating with high performing teams and people who challenge you, support you, and will inspire you to be extraordinary!