Senior Marketing Manager

ArtsHub (UK) Ltd.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Shakespeare’s Globe is seeking a Senior Marketing Manager on a permanent, full-time basis to lead strategic marketing across education, theatre, tours, retail, membership and catering. Working with the Head of Campaigns, you will develop, implement and manage innovative campaigns to increase engagement and drive revenue.

You will lead on planning and execution, analyse performance data and report ROI, and mentor the Marketing Officer in a collaborative, high‑performing team within a culturally

Qualifications

• Experience in performing arts venue, heritage venue or attraction marketing.
• Ability to develop and implement marketing strategies with measurable ROI.
• Strong leadership and collaboration skills for cross‑functional teams.

Responsibilities

• Lead on specific campaigns from planning to evaluation to drive engagement and sales.
• Develop, implement and manage marketing strategies across education, theatre, tours, retail, and membership.
• Mentor and support the Marketing Officer and collaborate with the Head of Campaigns to shape strategy.

Skills

Marketing strategy

Campaign management

Digital marketing

Data analysis

CRM & CMS

Leadership

Stakeholder management

Customer focus

Tools

CRM systems

CMS platforms

Job description

Job DescriptionShakespeare's Globe is currently seeking a Senior Marketing Manager on a permanent, full-time basis.We are committed to improving diversity and inclusion across our organisation. Don't meet every single requirement? Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification. If you're excited about the role but your experience or qualifications don't perfectly align, we encourage you to apply anyway. We particularly encourage applications from underrepresented groups such…

Job Description

Shakespeare’s Globe is currently seeking a Senior Marketing Manager on a permanent, full-time basis.

We are committed to improving diversity and inclusion across our organisation. Don’t meet every single requirement? Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification. If you’re excited about the role but your experience or qualifications don’t perfectly align, we encourage you to apply anyway. We particularly encourage applications from underrepresented groups such as the global majority, LGBTQA+, those from a working‑class background, those with a disability and neurodiverse conditions.

The role:Working closely and collaboratively with the Head of Campaigns and the other Senior Marketing Manager, the Senior Marketing Manager will develop, implement and manage effective marketing strategies and innovative campaigns for Shakespeare’s Globe’s full offering, including education and learning, theatre and performance, guided tours and cultural tourism, retail, membership and catering. They will also help drive the season marketing and the strategic direction of marketing at Shakespeare’s Globe.

The Senior Marketing Manager will lead on specific campaigns - from creative planning and effective implementation to insightful evaluation - to increase engagement with Shakespeare’s Globe’s work and drive sales, delivering innovative content and impactful marketing activity that responds to shared revenue and audience targets.

They will empower and support the professional development of the Marketing Officer, leading by example and identifying areas of growth.

Job Requirements

The skills:

• Experience working in a performing arts venue, heritage venue or attraction, with an understanding of cultural specific marketing techniques and an enthusiasm for the work of Shakespeare’s Globe.
• Experience creating and implementing impactful marketing strategies using the full marketing mix to achieve specific targets and measurable ROI’s (return on investment).
• Strong knowledge of digital marketing and audience development strategies.
• Data driven with the ability to gather and present information, compile reports and make recommendations for future campaigns.
• Experience using CRM (customer relationship management) systems and CMS (content management systems).
• Strong leadership skills and line management experience, with the ability to collaborate with others to help their personal development.
• Excellent interpersonal skills to build close working relationships with colleagues and internal/external stakeholders.
• A proactive and customer-focused approach.