Marketing Officer- Press and Publicity

Hollybank Trustees Ltd; Peterborough; Hybrid; GBP 26,000 - 31,000; Full time

Benefits offered by this job

Company Pension Scheme

Job summary

Landmark Theatres Ltd in Peterborough seeks a Marketing Officer – Press & Publicity to join the Content team. You will develop and deliver press activity, create engaging content for digital platforms and print campaigns, and coordinate publicity across Landmark venues.

The role requires a creative, proactive marketer with strong media relations and a track record in press/publicity within the arts sector. Hybrid working is available with on-site presence and a 40-hour week.

Qualifications

• Experience in press and publicity across marketing campaigns.
• Ability to craft engaging copy for digital platforms and print campaigns.
• Strong media relations and storytelling to raise profile.

Responsibilities

• Support development and implementation of Landmark Theatres' brand strategy.
• Develop relationships with local, regional and national journalists.
• Write press releases, pitches and media materials.
• Coordinate press nights and media events.
• Analyse and report on media coverage and outcomes.

Skills

Press & Publicity

Marketing

Creative

Media relations

Education

Higher Education qualification in Pres/PR/Publicity/Brand Marketing/communications or equivalent

Tools

Canva

DotDigital

Spektrix

Meta

Job description

Location: Hybrid / Peterborough, UK
job type: Permanent / Full-time
Sector and subsector: Arts | Management
AnnualFixed salary:£ 28560.00

Job Summary

Landmark Theatres are looking for an enthusiastic, creative and highly organised Marketing Officer, with a specialism in Press & Publicity, to join our marketing team in Peterborough.

The ideal candidate will have specialisms in Press and/or Publicity with the ability to work across all areas of marketing. We are seeking a proactive individual with a creative approach to marketing who enjoys working in a fast-paced environment.

This role will support the delivery of marketing campaigns across Landmark’s venues and programme while taking a particular responsibility for developing and delivering press and publicity activity. You will identify opportunities to generate positive coverage, build relationships with media contacts, develop compelling stories to increase the profile and reach of Landmark Theatres and the work we present and produce.

About Landmark Theatres

Landmark Theatres is a portfolio of regional venues in North Devon and Peterborough receiving a wide variety of arts and cultural opportunities for local communities. This includes major touring productions, high-profile live music acts, big-name stand-up comedy, dance, superb theatre and new writing. We also produce high-quality Musicals, Drama and Family productions including our annual family Pantomime in Peterborough.

Our venues consist of: Queen Theatre, Barnstaple (650 seats), Landmark Theatre, Ilfracombe (450 seats), the New Theatre Peterborough (1,100 seats) and the Key Theatre Peterborough (112 & 360 seats). We are the largest new theatre entrant to Arts Council England's National Portfolio (23-26) and are working with a number of high-quality partners such as Birmingham Royal Ballet, The National Theatre and Paines Plough.

We receive an annual grant of £1 million a year for the current three-year funding cycle from 2023-24 to 2025-26 to ensure that Landmark Theatres can deliver an ambitious artistic mission, driving quality work, inspiring and developing new talent for and with the audience we serve across North Devon and Peterborough.This funding is a great vote of confidence in our potential to deliver to areas previously underinvested in culturally.We are now building a new producing theatre organisation outside London – for the first time in a generation.

The company has strong foundations in generating income as commercially driven businesses, driving trade and strong attendance. But newly found relationships with key stakeholders such ACE have broadened the companies’ ambitions against their Let’s Create Strategy.

We pride ourselves on an in-depth understanding of the locations in which we operate. Working in areas of lower cultural engagement across the UK. We are respectful and responsive to local priorities, deliver innovation and work in partnership to empower our communities. We deliver a breadth of creative activities and ways in which our communities can engage whether that be as an audience member, participant, decision maker or through developing talent.

Landmark Theatres is a value-led organisation: innovate, include, collaborate, empower, sustain. We are committed to being diverse and inclusive and to making our workforce representative of different backgrounds and experiences of the communities we serve.

LANDMARK THEATRES LTD

Marketing Officer – Press & Publicity

Job Title: Marketing Officer – Press & Publicity

Responsible to: Group Marketing Manager

Place of Work: Peterborough. Hybrid working is available with a minimum of 3 days per week onsite.

Hours of Work: 40 hours a week, including some evening and weekend work

Salary: £28,560 per annum

Contract: Permanent Contract

Pension: Company Pension Scheme available

Start Date: As soon as possible

To work with the Group Marketing Manager to execute the highest standard in marketing and communications campaigns across all Landmark Theatres. You will be responsible for creating and sharing engaging content across our digital platforms, such as social media channels and website. To design and develop creative print campaigns across our 4 theatres. This role will be part of the Content team working closely with colleagues in programming and across the organisation to delivery timely and impactful digital and social media outputs and communications.

The role is subject to a 3-month probation period to ensure the successful candidate is suitably supported to carry out their duties. For this role we would require a 1-month notice period.

Key Responsibilities

Press, Publicity & Brand

• Work closely with the Head of Content & Business Development to support the development and implementation of Landmark Theatres' overall brand strategy.
• Support the development of Landmark's profile and reputation as an ambitious theatre and cultural organisation.
• Identify and support the development of opportunities to tell stories about Landmark's wider work, including its artistic programme, producing activity, partnerships, community work, audience development, fundraising, organisational achievements and impact.
• Work collaboratively with external PR support, freelancers, agencies and partners where required.
• Develop and maintain relationships with local, regional and national journalists, editors, broadcasters, bloggers, influencers and other media contacts.
• Proactively pitch stories, features, interviews and other opportunities to relevant media.
• Write engaging and newsworthy press releases, media pitches, listings copy, features and other press materials.
• Prepare briefing materials for interviews and media appearances where appropriate.
• Respond to press enquiries promptly and professionally.
• Monitor and report on media coverage and maintain an accurate record of press activity.
• Plan, coordinate and deliver press nights, media calls, photo calls, interviews and other publicity opportunities.
• Liaise with touring companies, artists, agents, journalists and internal teams to ensure press activity is professionally delivered.
• Attend press nights and events, acting as an ambassador for Landmark Theatres.
• Track press coverage and maintain records of media activity and outcomes.

General

• Participate in creative campaign planning session with the marketing team.
• Undertake research on current and future trends in order to help inform campaign strategy.
• Devising and writing effective, accurate and creative copy for a variety of promotional materials, including across all our websites and social media platforms.
• Liaising with touring company marketing teams and other relevant partners, to help deliver marketing plans and campaigns.
• Attend regular team and inter departmental meetings.
• Proof reading and ensuring accuracy of all marketing communications.
• General administration and any other reasonable duties required by any member of the marketing team.
• Utilise the CRM system to collate and analyse data.
• Reporting on all aspects of the campaign delivery, including sales and audience figures and digital analytics.
• Deal with incoming enquiries and correspondence as required.
• Champion and advocate for Landmark Theatre’s Vision and values.
• Actively ensure equality, diversity and inclusion are part of Landmark’s culture.
• To always act in the best interests of Landmark Theatres and advocate for the work and company at all times.
• To support Landmark Theatres in achieving its environmental targets and ambitions as part of our sustainability strategy.

Person Specification

• A Passion for Arts and Culture
• Excellent organisational skills, with an ability to prioritise and work well under pressure.
• Attention to detail, with the ability to work accurately and quickly without supervision.
• Creative, with a positive, ‘can do’ attitude.
• Strong communication and interpersonal skills, and an ability to work well as part of a team (both within the marketing team and the organisation as a whole).
• Knowledge of, and experience in writing press releases and organising press events.
• Knowledge and experience in improving organisational brand and profile
• Experience of writing for web and an understanding of the principles of SEO
• Demonstrably a creative thinker who can turn ideas into content.
• Experience in adapting tone and voice to suit different messages.
• A Higher Education qualification in Pres/PR/Publicity/Brand. Marketing/communications or equivalent.
• Some experience of arts marketing or working within an arts organisation.
• Experience in using Canva/DotDigital/Spektrix/ Meta

The job description for this position may be reviewed and amended to incorporate the future needs of the department and organisation. This job description is intended as a guide to the nature of the work required of this position. It is neither wholly comprehensive nor restrictive and is subject to review.

Equality, Diversity, Inclusion, Access & Flexible Working

Landmark Theatres believes that theatre is for everyone — and that the organisations that make it should reflect the diversity of the communities they serve.

We are committed to creating an inclusive working environment where difference is valued, barriers are actively removed, and people feel respected, supported and able to do their best work. We welcome applications from people of all backgrounds and identities, including those who are underrepresented in the arts and cultural sector.

We particularly encourage applications from people who identify as:

• From a global majority background
• Disabled and/or neurodivergent
• From lower socio-economic backgrounds
• LGBTQIA+

We recognise that talent is distributed widely, even where opportunity is not.

Access

We are committed to making our recruitment process and working environment accessible. If you require any adjustments at any stage of the application or interview process — or if you’d like to discuss access needs for the role — please let us know, and we will work with you to put appropriate support in place.

All applicants that complete the full application will receive a response regardless of the shortlisting outcome.

The closing date for applications is midday Friday 2nd October.

Landmark Theatres Ltd is committed to safeguarding the welfare of participants and partners. Applicants will be asked about any previous convictions, cautions, and reprimands, including those that are considered ‘spent’ as defined by the Rehabilitation Offenders Act 1974 (Exceptions) Order 1975 (Amended 2013). The successful candidate must be willing to undergo an enhanced Disclosure and Barring Service check (at Landmark’s expense) if a job offer is made subject to this being obtained.