Senior Marketing Manager - Insurance

Confidential; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Confidential in London is seeking a Senior Marketing Manager to shape and deliver the marketing strategy for Financial Institutions and D&O divisions, partnering with senior leaders to translate priorities into impactful campaigns.

You will lead multi-channel programs across digital, events, PR and content, develop value propositions, and coach a small team while managing budgets and timelines to drive client engagement and market position.

Qualifications

• Significant marketing experience in B2B professional services, financial services or insurance environments.
• Experience marketing to financial institutions (Asset Management, Private Equity, Banking & Wealth, Financial Advisory, Insurance Companies, Fintech).
• Experience delivering global or international campaigns is desirable.

Responsibilities

• Shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership.
• Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact marketing activity.
• Develop compelling value propositions, thought leadership and market-facing communications that showcase the expertise of the business.
• Lead integrated, multi-channel marketing campaigns across digital, social media, email, events, PR and content marketing.
• Create engaging internal and external communications, ensuring consistent messaging and a strong brand identity.
• Work with subject matter experts to turn industry insight and technical expertise into content that strengthens market positioning and client engagement.
• Lead, coach and develop a team of two marketing professionals, providing clear direction and supporting their professional development.
• Build strong relationships across the wider marketing function and international network to encourage collaboration and share best practice.
• Manage marketing budgets, project plans and timelines, ensuring campaigns are delivered effectively and to a high standard.
• Analyse campaign performance, identify opportunities and continually improve marketing effectiveness.

Skills

Strategic marketing

Stakeholder management

Team leadership

Campaign management

Content marketing

Digital marketing

Communication skills

Project management

Job description

Senior Marketing Manager - Insurance

What You'll Be Doing

Shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership.

Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact marketing activity.

Develop compelling value propositions, thought leadership and market-facing communications that showcase the expertise of the business.

Lead integrated, multi-channel marketing campaigns across digital, social media, email, events, PR and content marketing.

Create engaging internal and external communications, ensuring consistent messaging and a strong brand identity.

Work with subject matter experts to turn industry insight and technical expertise into content that strengthens market positioning and client engagement.

Lead, coach and develop a team of two marketing professionals, providing clear direction and supporting their professional development.

Build strong relationships across the wider marketing function and international network to encourage collaboration and share best practice.

Manage marketing budgets, project plans and timelines, ensuring campaigns are delivered effectively and to a high standard.

Analyse campaign performance, identify opportunities and continually improve marketing effectiveness.

Who We're Looking For

A confident communicator with strong written, presentation and relationship-building skills.

Highly organised, with excellent project management skills and attention to detail.

Experienced in managing senior stakeholders, building credibility and influencing decision-making.

A proactive, solutions-focused individual who can manage multiple priorities in a fast-paced environment.

Previous experience leading and developing team members.

Collaborative, adaptable and commercially minded.

Confident working across a broad marketing mix, including content, digital, events, social media and PR.

Significant marketing experience within a similar B2 B professional services, financial services or insurance environment.

Experience working within, or marketing to, financial institutions would be highly advantageous. This could include Asset Management, Private Equity, Banking & Wealth, Financial Advisory, Insurance Companies, Fintech and Digital Assets.

Experience delivering global or international marketing campaigns would be desirable.