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Senior Marketing Manager

Provallar Executive Search

Greater London

On-site

GBP 50,000 - 80,000

Full time

4 days ago

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Job summary

A contemporary women's activewear brand is seeking a Senior Marketing Manager to lead brand growth across the UK and Europe. This strategic role involves defining brand vision, leading integrated marketing campaigns, and managing budgets to ensure impactful activations. The ideal candidate will possess a solid background in fashion marketing and strong leadership skills, thriving in a collaborative environment.

Benefits

Competitive base salary + annual bonus + regular salary reviews

33 days including 8 bank holidays

Exclusive employee discounts across all brands

Regular team events

Clear career progression and development opportunities

Collaborative, inclusive work culture

International exposure across a diverse, global supply chain

Qualifications

Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear.
Proven track record of building brand equity and delivering successful campaigns across multiple markets.
Leadership experience, managing teams and stakeholders across functions.

Responsibilities

Define and own the brand vision across sport and lifestyle categories.
Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels.
Own the UK & European marketing budget with clear tracking and performance insights.

Skills

Strategic thinking

Agility

Collaboration

Communication

Influencing skills

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Helping CXOs Develop their careers and teams

Our client, a contemporary women's activewear brand—known for effortless design, premium feel, and everyday performance—is seeking a Senior Marketing Manager to lead its next chapter of brand growth across the UK and Europe.

This is a strategic and hands-on role, ideal for a marketing leader who thrives in creative, cross-functional environments and wants to shape brand relevance at the intersection of fashion, movement, and culture.

Your Role

Brand Strategy & Creative Direction

Define and own the brand vision across sport and lifestyle categories
Build long-term marketing strategies grounded in consumer insights and commercial goals
Elevate brand storytelling and cultural relevance through campaigns, content, and partnerships

Integrated Marketing & Key Account Activation

Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels
Partner with key retailers to co-create full-funnel marketing activations
Localise campaigns for the UK and key European markets ensuring cultural and consumer alignment

Cross-Functional & Campaign Leadership

Lead campaign planning and execution from brief to delivery, including production and performance analysis
Deliver impactful activations across DTC and wholesale channels, from store takeovers to digital launches
Align closely with sales, product, digital, and merchandising teams to ensure a unified brand voice

Budget Oversight & ROI Analysis

Own the UK & European marketing budget with clear tracking and performance insights
Prioritise high-impact initiatives, ensuring spend drives both brand value and commercial return
Contribute to monthly and quarterly planning cycles with strategic input and results-led adjustments

What You Bring

Experience

Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear
Proven track record of building brand equity and delivering successful campaigns across multiple markets
Comfortable working in matrixed or international business environments
Leadership experience, managing teams and stakeholders across functions

Skills & Mindset

Strategic yet agile—able to shape long-term plans while jumping into day-to-day execution
Confident working across retail, media, content, and digital marketing channels
Skilled at localising global campaigns and understanding regional consumer nuances
A natural collaborator and clear communicator, with strong influencing skills
Passionate about movement, culture, and building inclusive brand communities

What You Will Get

Competitive base salary + annual bonus + regular salary reviews
33 days including 8 bank holidays
Exclusive employee discounts across all brands
Regular team events—think summer sports days and winter socials
Clear career progression and development opportunities
Collaborative, inclusive work culture with supportive leadership
Entrepreneurial spirit with ethical and sustainable values
International exposure across a diverse, global supply chain.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Public Relations
Industries
Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail

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