Senior Marketing Manager

JR United Kingdom; Glasgow; On-site; GBP 50,000 - 70,000; Full time

Job summary

A B2C financial services provider is seeking a Senior Marketing Manager to lead their marketing and digital strategy. This role involves driving growth, managing a team, and overseeing campaigns across various platforms, ensuring effective communication and analysis. The ideal candidate should have over five years of experience in marketing within financial services, demonstrating strong analytical skills and a passion for digital marketing.

Qualifications

• 5+ years marketing experience in B2C financial services ideally.
• Hands-on PPC experience is essential.
• Proactive team player with strong analytical and communication skills.

Responsibilities

• Design and implement marketing and digital strategy.
• Develop and execute campaigns across multiple platforms.
• Manage team and external communications.

Skills

Analytical Skills

Communication Skills

Team Management

PPC Experience

Digital Campaign Planning

Tools

Google Analytics

Google Tag Manager

Microsoft Excel

Google Sheets

Job description

Social network you want to login/join with:

EMR | Specialist in Marketing Recruitment

Location:

glasgow, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team