Senior Marketing Manager (EU & US)

JR United Kingdom; City of Edinburgh; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading company in the biopharmaceutical industry is seeking a Senior Marketing Manager to lead offline marketing efforts across the EU and US. The role involves planning events, managing marketing campaigns, and collaborating with cross-functional teams to enhance brand presence and drive growth. Ideal candidates will have over 5 years of relevant experience, strong project management skills, and a commitment to delivering impactful marketing initiatives.

Qualifications

• Minimum of 5 years in marketing within biopharmaceutical or life sciences industry.
• Experience managing EU and US markets is essential.
• Native English speaker.

Responsibilities

• Plan and execute EU and US conferences and tradeshows.
• Review and polish English-language marketing content.
• Provide regional marketing insights to inform strategy.

Skills

Project Management

Communication

Presentation Skills

Strategic Thinking

Writing and Editing

Collaboration

Education

Bachelor's degree in Marketing

Higher degree in a biologics-related field

Job description

Role Overview:

We are seeking an experienced Senior Marketing Manager with a background in the biopharmaceutical industry to lead our offline marketing activities across the EU and US regions. This role will focus on driving marketing events and initiatives, enhancing our brand presence, and fostering growth in these key markets. The ideal candidate will have a proven track record of managing successful marketing campaigns and events. This role will also require strong collaboration with cross-functional teams and the corporate global marketing team to ensure cohesive and impactful execution.

Key Responsibilities:

1. Event Management

• Plan, organize, and execute EU and US conferences and tradeshows, ensuring maximum brand visibility and engagement.
• Lead the organization of self-hosted workshops in the EU and US, including speaker coordination and logistics management.
• Collaborate with the corporate team on co-marketing events and support corporate marketing events in Europe.
• Oversee the live hosting of webinars, ensuring seamless execution and high audience engagement. This includes moderating sessions, managing Q&A, and ensuring a professional and engaging experience for participants.

Content Polishing:

• Review and polish English-language marketing content to ensure it aligns with Western language and cultural norms.
• Work closely with headquarter teams to enhance the quality and impact of marketing communications.

Marketing Insights and Strategy:

• Provide regional marketing insights and analysis to inform strategy and decision-making, ensuring our campaigns resonate with local audiences.
• Support marketing strategy development and implementation to enhance our brand presence in the EU and US.
• Work closely with cross-functional teams to align marketing efforts with business objectives and drive integrated campaigns.
• Maintain strong collaboration with the global marketing team and headquarters to share regional insights, best practices, and ensure cohesive execution of marketing activities.
• Build and maintain relationships with external partners, vendors, and industry stakeholders to support marketing initiatives.

Requirements:

• Education: Bachelor's degree or higher in Marketing or a biologics-related field.
• Experience: Minimum of 5 years in marketing within the biopharmaceutical or life sciences industry, with experience managing EU and US markets.
• Skills: Proven ability to manage successful marketing events and campaigns, strong project management, excellent communication and presentation skills, and strong writing and editing skills.
• Attributes: Ability to work independently and collaboratively, strategic thinking, and results-oriented mindset.

Location: Home-based in the UK, native English speaker, with business travel within the EU expected.

Join us as we continue to drive growth and innovation in the EU and US markets! We are committed to delivering impactful marketing initiatives that fuel our expansion. If you are passionate about marketing and eager to contribute to our ongoing success, we would love to hear from you.