Senior Marketing Manager

Smyth & Co; England; On-site; Full time

Benefits offered by this job

Competitive salary and benefits package

Opportunity for career development

Creative ownership and autonomy

Job summary

A leading hospitality consultancy is seeking a Senior Marketing Manager to drive the launch of a new restaurant in Central London. This role offers the opportunity for creative ownership and long-term career development, with responsibilities ranging from strategy development to the execution of marketing campaigns. Ideal candidates will have proven experience in leading high-profile restaurant openings and a deep understanding of London's dining scene.

Qualifications

• Proven experience leading marketing of high-profile restaurant launches.
• Deep understanding of London's dining scene.
• A blend of strategic thinking and hands-on execution.

Responsibilities

• Develop and deliver marketing and communications strategy for launch.
• Translate business goals into creative campaigns.
• Serve as brand guardian ensuring quality and identity.

Skills

Leading marketing campaigns

Understanding of London’s dining scene

Strategic thinking

Creative flair

Excellent communication

Job description

This range is provided by Smyth & Co. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Smyth & Co

Location: Central London

A rare opportunity has arisen for a Senior Marketing Manager to lead the launch and long‑term growth of one of London’s most anticipated new restaurant openings. Smyth & Co are honoured to be representing a confidential client within the luxury hospitality sector; this role is ideal for a marketing professional with proven experience delivering high‑profile restaurant openings and building enduring, premium brands.

The Role

You’ll own the full marketing strategy and execution — from pre‑opening campaigns and brand development through to launch, engagement, and long‑term customer growth. Working closely with the culinary and operations teams, you’ll bring a distinctive vision to life and establish a restaurant brand that truly resonates with London audiences.

Over time, the remit will expand to include an additional concept within the group, offering genuine progression and creative ownership.

Key Responsibilities

• Develop and deliver a comprehensive marketing and communications strategy for launch and ongoing brand growth.
• Translate business goals into creative, impactful campaigns in close collaboration with the chef, GMs, and creative partners.
• Serve as brand guardian, ensuring every touchpoint reflects the concept’s quality and identity.
• Lead on campaigns, events, and partnerships that drive awareness, excitement, and bookings.
• Create and oversee engaging storytelling and copy across all digital and offline channels.
• Manage social media, website, and email marketing strategies to build a loyal, engaged community.
• Oversee PR, influencer partnerships, and local marketing initiatives to amplify reach.
• Commission and manage creative assets — photography, video, and design collateral.
• Track campaign performance, analyse data, and optimise activity for maximum return.
• Manage budgets, timelines, and cross‑department collaboration with precision.

Experience & Skills

• Proven experience leading the marketing of high‑profile restaurant launches.
• Deep understanding of London’s dining scene and ability to position brands for success within it.
• A blend of strategic thinking and hands‑on execution across digital and traditional channels.
• Creative flair, commercial awareness, and the ability to tell a brand story that stands out.
• Excellent communication, stakeholder management, and project delivery skills.

What’s on Offer

• Opportunity to lead one of London’s most exciting new restaurant launches.
• Real autonomy and creative ownership within a supportive, high‑performing group.
• Long‑term career development, including scope to oversee additional concepts.
• Competitive salary and benefits package.

To Apply:

Please send your CV and a short cover note to [e-mail] quoting “Senior Marketing Manager – Confidential Opening” in the subject line.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Hospitality and Marketing Services