Senior Marketing Manager

Bestway Wholesale; England; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

22 days annual leave plus the option 0

Job summary

Bestway Group in the UK is seeking a Senior Marketing Manager to lead the marketing activity for our foodservice and on-trade units. You will drive the marketing strategy, be hands-on, and manage promotions, campaigns, trade events and the trade marketing plan by customer type.

This pivotal role requires cross-functional collaboration, strong people management and a customer-focused approach to shape the customer journey across channels and deliver results.

Qualifications

• Stakeholder management across sales, trading, operations and marketing.
• Experience creating marketing plans that drive sales, awareness and leads.
• Strong written and presentation skills.
• Experience with content development and PR is preferred.
• Budget management experience and cross-functional collaboration.

Responsibilities

• Develop go-to-market strategies with business unit heads.
• Lead trade marketing with suppliers to create sales opportunities.
• Manage marketing budget and ROI.
• Oversee digital channels (app/website) and customer experience.
• Drive promotion strategy with business unit heads for impact.
• Monitor competition and translate insights into strategy.
• Create POS material for in-depot journeys.
• Develop content to support marketing and sales activities.
• Custodian of the customer journey across channels.
• Develop and deploy an insight strategy for GTM propositions.
• Shape external PR strategy to support foodservice and on-trade plans.
• Collaborate with Foodservice Director and BU heads on brand strategy.

Skills

Stakeholder Management

Sales Support

Customer journey

Marketing planning

Written communication

Presentation skills

Content development

PR experience

Cross-functional collaboration

Budget management

Self-starter

Job description

Senior Marketing Manager

About the role

Bestway is a dynamic multi-billion-pound global conglomerate. Its Wholesale arm is looking for an experienced Marketing Manager to join the foodservice and on-trade business units to lead the marketing activity. This is an exciting and new role that will lead the marketing agenda for our foodservice and on-trade business units. You will be experienced in driving the marketing strategy and be hands on in achieving this. The role will require a mix of experience, strategic skills, clever thinking, hands on and strong people management skills and comms. A true understanding of the customer will be essential. This is a pivotal role in the foodservice team, working cross functionally you will ensure priorities are managed effectively, on time and in line with business expectations and requirements. You will take the lead on driving the effectiveness of promotions, projects, campaigns, trade events and the trade marketing plan by customer type. We place great importance on having a 'can-do', positive attitude within our Marketing Team and are looking for people who share in our values and can demonstrate their ability to maintain such an attitude in a fast-paced and trading environment. At Bestway, we’re passionate about meeting our customers’ needs and working as a team to grow our business. So, if you’re looking for an opportunity to make an impact on an ambitious company that’s built its way up from humble beginnings, you could be the sort of person we are looking for.

About Bestway

Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan. Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

Responsibilities

• Working with the business unit heads developing the go to market strategies
• Trade marketing - working with suppliers to develop sales opportunities
• Managing the marketing budget ensuring appropriate return on investment
• Management of digital channels (app and website) and associated customer experience
• Managing promotion strategy, working with the business unit heads to ensure it is deployed and delivers the right results
• Monitor our competition and use insights to shape the marketing strategies
• Development of appropriate point of sale material for the in-depot customer journey
• Content development to support the marketing and sales activity
• Be the custodian of the customer journey across the different channels
• Develop and deploy an insight strategy to support development of the go to market propositions
• Develop the external PR strategy ensuring the budget is spent to the best effect in meeting the foodservice and on-trade strategy
• Working with the Foodservice Director and Business Unit Heads to develop a brand strategy for the business

The Ideal Candidate

• Stakeholder Management: work collaboratively with a variety of stakeholders across sales, trading, operations and the marketing team.
• Sales Support - firm understanding and knowledge of collateral and content to help the sales team convert more prospects.
• Experience of developing the customer journey across multiple channels
• Experience of creating a marketing plan that drives sales, builds awareness and drives leads.
• Excellent written and presentation skills.
• Experience of content development.
• Excellent communication skills and PR experience is preferred.
• Good experience of working with sales, trading, and operations teams.
• Experienced in partnership marketing / media partnerships.
• Budget management experience.
• Self-starter, who is driven by results.

Benefits

• Competitive salary
• Pension
• 22 days annual leave plus the option to buy additional days
• Life AssurancePrivate Medical

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences. If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.