Senior Marketing Manager

Bestway Group; Bradford; À distance; GBP 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Pension

22 days annual leave

Life Assurance

Private Medical

Résumé du poste

Bestway Group is seeking a Senior Marketing Manager to lead the marketing agenda for its foodservice and on-trade units in the UK. You will drive strategy, be hands-on in delivery, and manage cross-functional initiatives across promotions, campaigns and trade events.

You will oversee customer journey optimization, channel performance, and content development while partnering with senior leaders to shape brand strategy and external PR activities.

Qualifications

• Experience in developing the customer journey across multiple channels.
• Ability to create a marketing plan that drives sales, builds awareness and generates leads.
• Excellent written and presentation skills.
• Experience in content development.
• Excellent communication and PR experience preferred.
• Strong cross-functional collaboration capability.

Responsabilités

• Develop go-to-market strategies with business unit heads.
• Lead trade marketing, coordinating with suppliers to create sales opportunities.
• Manage marketing budget to ensure ROI.
• Oversee digital channels (app and website) and customer experience.
• Deploy promotion strategies to deliver results.
• Monitor competition and use insights to shape marketing.
• Develop POS material for in-depot journeys.
• Create content to support marketing and sales.
• Custodian of the customer journey across channels.
• Develop insight to support go-to-market propositions.
• Shape external PR strategy for foodservice and on-trade.
• Collaborate with Foodservice Director and BU Heads on brand strategy.

Connaissances

Stakeholder management

Marketing strategy

Multi-channel journey

Campaign & promotions

Communication & presentation

Content development

PR experience

Budget management

Description du poste

Senior Marketing Manager

About the role

Bestway is a dynamic multi-billion-pound global conglomerate. Its Wholesale arm is looking for an experienced Marketing Manager to join the foodservice and on-trade business units to lead the marketing activity.

This is an exciting and new role that will lead the marketing agenda for our foodservice and on-trade business units. You will be experienced in driving the marketing strategy and be hands on in achieving this. The role will require a mix of experience, strategic skills, clever thinking, hands on and strong people management skills and comms. A true understanding of the customer will be essential.

This is a pivotal role in the foodservice team, working cross functionally you will ensure priorities are managed effectively, on time and in line with business expectations and requirements. You will take the lead on driving the effectiveness of promotions, projects, campaigns, trade events and the trade marketing plan by customer type.

We place great importance on having a ‘can-do’, positive attitude within our Marketing Team and are looking for people who share in our values and can demonstrate their ability to maintain such an attitude in a fast-paced and trading environment.

At Bestway, we’re passionate about meeting our customers’ needs and working as a team to grow our business. So, if you’re looking for an opportunity to make an impact on an ambitious company that’s built its way up from humble beginnings, you could be the sort of person we are looking for.

About Bestway

Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

Responsibilities:

• Working with the business unit heads developing the go to market strategies
• Trade marketing – working with suppliers to develop sales opportunities
• Managing the marketing budget ensuring appropriate return on investment
• Management of digital channels (app and website) and associated customer experience
• Managing promotion strategy, working with the business unit heads to ensure it is deployed and delivers the right results
• Monitor our competition and use insights to shape the marketing strategies
• Development of appropriate point of sale material for the in-depot customer journey
• Content development to support the marketing and sales activity
• Be the custodian of the customer journey across the different channels
• Develop and deploy an insight strategy to support development of the go to market propositions
• Develop the external PR strategy ensuring the budget is spent to the best effect in meeting the foodservice and on-trade strategy
• Working with the Foodservice Director and Business Unit Heads to develop a brand strategy for the business

The Ideal Candidate:

• Stakeholder Management: work collaboratively with a variety of stakeholders across sales, trading, operations and the marketing team.
• Sales Support – firm understanding and knowledge of collateral and content to help the sales team convert more prospects.
• Experience of developing the customer journey across multiple channels
• Experience of creating a marketing plan that drives sales, builds awareness and drives leads.
• Excellent written and presentation skills.
• Experience of content development.
• Excellent communication skills and PR experience is preferred.
• Good experience of working with sales, trading, and operations teams.
• Experienced in partnership marketing / media partnerships.
• Budget management experience.
• Self-starter, who is driven by results.

Benefits:

• Competitive salary
• Pension
• 22 days annual leave plus the option to buy additional days
• Life Assurance
• Private Medical

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.