Senior Marketing Manager

JR United Kingdom; Chelmsford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative SaaS start-up is on the lookout for their first Demand Generation & Marketing hire. This role is perfect for an aspiring CMO, focusing on creating impactful marketing strategies and executing them in a fast-paced environment. As the company expands rapidly, you'll have the chance to lead demand generation initiatives, oversee various marketing channels, and collaborate closely with sales teams. Join a passionate and close-knit team that values creativity and proactivity, and be part of a journey towards significant growth and success in the recruitment industry.

Qualifications

• Experienced marketer with a broad approach and results-oriented mindset.
• Ability to develop and execute comprehensive marketing strategies.

Responsibilities

• Create a data-driven go-to-market demand generation strategy.
• Oversee SEO, content marketing, and email campaigns.
• Collaborate closely with the sales team to maximize impact.

Skills

Demand Generation

Marketing Strategy

SEO

Content Marketing

Email Campaigns

Data Analysis

ABM Campaigns

Job description

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A SaaS start-up that sells an AI tool into the recruitment industry is seeking their first Demand Generation & Marketing hire following an incredible 2024.

Their tool automates all back & mid-office activities, saving firms significant time and money, while ensuring complete efficiency and accuracy.

The tool's success has led two customers to invest in the business. After a rebrand and substantial commercial success, they need their first in-house marketing hire to lead strategy and execution.

The Role

The company is looking for someone aspiring to be a CMO, initially focusing on demand generation and field marketing, with an emphasis on strategy and the bigger picture. If you are experienced in developing high-level strategies and eager to execute them, this is a great opportunity.

1. Create a data-driven go-to-market demand generation strategy on a global scale (UK/US focus).
2. Oversee SEO, content marketing, email campaigns, blogs, ABM campaigns, in-person community events, LinkedIn content, and other growth initiatives.
3. Manage all processes related to demand generation and field marketing, acting as a connector between external marketing, internal marketing, and sales.
4. Collaborate closely with the sales team to maximize impact.
5. Define and monitor key performance indicators (KPIs).
6. Track results and drive revenue.

Who Are You?

• Experienced marketer with a broad approach.
• Ability to develop and execute comprehensive marketing strategies.
• Data-driven and results-oriented.
• Experience in a SaaS environment.
• Experience working in a start-up with leaner budgets or willingness to adapt to such an environment.
• Able to commute to Chelmsford.
• Fun! The team is close-knit, passionate, and loves what they do.

As a start-up, there is minimal red tape. They seek someone proactive, innovative, and eager to advise C-Suite on necessary actions, with a desire to grow in a high-growth environment.

What the Zest team thinks:

"This company is expanding rapidly and experiencing significant success! It's an excellent opportunity for an experienced marketer or demand generation leader to join a company poised for massive growth."