Senior Marketing Manager

Add Some Zest; Chelmsford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative SaaS start-up is seeking its first Demand Generation & Marketing hire to shape their marketing strategy and execution. This is an exciting opportunity for a marketer aspiring to become a CMO, focusing on demand generation and field marketing. The role involves creating a data-driven go-to-market strategy, managing various marketing processes, and collaborating closely with the sales team. Join a passionate team in a fast-paced environment where your ideas can lead to significant growth and success. If you're ready to make a real impact, this role is for you!

Qualifications

• Experienced marketer with a generalized approach and willingness to execute strategies.
• Data-driven with experience in a SaaS environment, ideally in a start-up.

Responsibilities

• Create a global demand generation strategy focusing on the UK and US markets.
• Oversee various marketing initiatives including SEO, content, and community events.

Skills

Demand Generation Strategy

SEO

Content Marketing

Email Marketing

ABM Campaigns

Data Analysis

Team Collaboration

Job description

We offer a variety of positions in Germany and Europe. Start your search & apply now! Apply for jobs across Europe today! Explore regional top jobs with benefits. 25 years of experience.

This advertiser has chosen not to accept applicants from your region.

Full Job Description

A SaaS start-up that sells an AI tool into the recruitment industry is on the hunt for their first Demand Generation & Marketing hire, following an incredible 2024.

Their tool automates all back & mid-office activities, saving firms money and time, and ensuring complete efficiency and accuracy.

The tool works so well that two of their customers have invested in the business! After a rebrand and commercial success, they need their first in-house marketing hire to take over strategy and execution.

The Role

They seek someone aspiring to be a CMO, initially focusing on demand generation and field marketing, with an emphasis on strategy and the broader picture. If you are a marketer with experience in developing high-level strategies and are willing to execute them before your team is built around you, this is a great opportunity.

• Create a data-driven go-to-market demand generation strategy on a global scale (UK/US focus)
• Oversee SEO, content marketing, email, blogs, ABM campaigns, in-person community events, LinkedIn content, and other growth initiatives.
• Manage all processes related to demand generation and field marketing, acting as a connector between external marketing, internal marketing, and sales.
• Work closely with the sales team to maximize impact.
• Define and track key performance indicators (KPIs).
• Track results and drive revenue.

Who Are You?

• Experienced marketer with a generalized approach
• Ability to develop broader marketing strategies and willingness to execute them
• Data and results-driven
• Experience working in a SaaS environment
• Ideally experience in a start-up with leaner budgets or willingness to work in such an environment
• Able to commute to Chelmsford
• Fun! They are a close-knit, passionate team that loves what they do!

As a start-up, there will be little red tape. They want someone with ideas, who can advise C-suite executives on necessary actions and is eager to grow in a high-growth environment.

What the Zest team thinks:

"This company is expanding rapidly and experiencing huge success! This is a fantastic opportunity for an experienced marketer/demand generation leader to join a company that is destined to be massive."