Senior Marketing Manager

JR United Kingdom; Bedford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to spearhead innovative marketing strategies and drive customer engagement. This role offers the opportunity to lead a dynamic team, crafting compelling campaigns that resonate with target audiences. With a focus on collaboration and ROI, the successful candidate will manage multi-channel initiatives, utilizing their digital marketing expertise to enhance brand visibility and customer retention. Join a forward-thinking organization that values creativity and strategic thinking, and be part of a journey towards substantial growth and success in the automotive sector.

Benefits

25 Days Holiday

Paid Volunteer Day

Healthcare Cash Plan

Life Assurance

Cycle to Work Scheme

Discounted Shares

Gym Discounts

Recognition Hub Access

Mortgage Advice

Life Coaching

Qualifications

• Experienced commercial marketer with a growth mindset and digital marketing expertise.
• Strong and creative copywriting skills essential for effective communication.
• Proficient in managing multiple projects efficiently to meet deadlines.

Responsibilities

• Lead a team to develop cross-channel campaigns for customer acquisition.
• Measure and report on campaign success using Excel for analysis.
• Implement brand and external communications strategies effectively.

Skills

Digital Marketing Expertise

Copywriting Skills

Leadership Skills

Project Management

CRM Platforms

Excel Proficiency

Communication Skills

Demand Creation

Brand Management

Education

Marketing/Business Degree

CIM Certification

Tools

Salesforce Marketing Cloud

Excel

PowerPoint

Website CMS Systems

Job description

Social network you want to login/join with:

Copart is the global leader in online vehicle remarketing and recycling, working in partnership with many of the world’s leading insurance companies, finance, banks, automotive dealers, fleet, and rental car companies.

We are looking to recruit a collaborative and ROI-focused Senior Marketing Manager to join our marketing team, based in Wootton, Bedfordshire.

The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the retention and acquisition of new customers.

We are seeking a talented Marketing leader with the ability and attention to detail to manage and drive multi-dimensional initiatives. The ideal candidate will have proactive curiosity to bring clarity and solutions to projects and be highly organized to promote efficient and collaborative ways of working within the team.

Since entering the UK market in 2007, Copart has experienced large-scale growth and has exciting plans for further expansion in the UK and Europe. We are looking for the right candidate to help us deliver this success and grow with us.

Responsibilities Include:

• Leading a team of marketers in developing cross-channel campaigns for the Copart family of brands (including Cash For Cars, U-Pull-It, and more) that stand out in the market through clear positioning, engaging propositions, and unique selling points relevant to our core audience; ensuring all marketing communications, both offline and online, reflect our market-leading position.
• Developing, managing, and executing the marketing plan aligned with our long-term strategy and growth targets to increase leads and revenue for our Sales Teams.
• Designing attractive multi-channel marketing initiatives, campaigns, and promotions to drive new customer acquisition and retain existing customers.
• Creating content, communicating with external customers (e.g., Salesforce Marketing Cloud), and building constructive relationships with internal stakeholders to deploy effective campaigns.
• Measuring and reporting on campaign success, with proficiency in Excel for analysis and reporting.
• Owning the Portfolio & Campaign strategy from execution to measurement, including content creation and amplification best practices.
• Driving promotion and lead generation for new product launches to support business growth.
• Implementing Copart’s brand, PR, and external communications strategies for existing and prospective customers.
• Designing and producing marketing and sales collateral to support new business activities.
• Conducting ROI analysis on marketing activities and adjusting strategies accordingly.
• Promoting a collaborative, one-team culture across the organization.

What we need from you:

• Experienced commercial marketer with a growth mindset and digital marketing expertise.
• Strong and creative copywriting skills.
• Constructive and collaborative leadership style, and a team player.
• Highly organized and detail-oriented, capable of managing multiple projects efficiently to meet deadlines.
• Confident communicator with the ability to develop strong business relationships with suppliers, agencies, and internal stakeholders.
• Proficient in executing integrated promotional, direct marketing, and advertising campaigns.
• Ability to manage a demanding schedule and deliver multiple projects on time.
• Experience with CRM/email platforms such as Salesforce Marketing Cloud.
• Experience in demand creation and contact acquisition campaigns.
• Good understanding of digital media and brand management.
• Highly proficient in Excel and PowerPoint, with experience in strategic presentations for senior management.
• Marketing/Business degree, qualification, or CIM certification.
• Automotive sector experience is desirable but not essential.
• Experience with website CMS systems.
• HTML coding experience.

What we offer you in return:

Time For You: 25 days of holiday plus bank holidays and an extra day for personal occasions.

Give Back: Paid day to volunteer for a charity of your choice.

Health & Wellness: Healthcare Cash Plan for claims on dental, optical, chiropody, consultations, tests, scans, and Virtual GP access.

Appreciating You & Others: Access to Recognition Hub and E-card collection for celebrating moments.

Your Future: Contributory workplace pension scheme.

Investment: Discounted shares purchase in our global company.

Fitness & Health: Cycle to Work Scheme and access to fitness resources and gym discounts.

Life Assurance: Life insurance coverage for peace of mind.

Exclusive Discounts: Savings on everyday purchases and family activities via our deals hub.

Goal Support: Tools like Mortgage Advice, Life Coaching, and Money Hub to help achieve your goals.