Senior Marketing Lead, AI-Powered Solutions

PassFort

Greater London

On-site

GBP 90,000 - 130,000

Full time

10 days ago

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Job summary

Moody's Analytics Banking Solutions Marketing team is seeking a senior Product Marketing professional to lead go-to-market strategy, messaging, and sales enablement for complex financial products. You will coordinate across Product Management,Sales, Customer Success and Marketing to craft market-ready narratives and compelling customer value propositions.

Strong emphasis on AI-driven workflows and responsible AI use.

Qualifications

8+ years in product marketing, solutions marketing or GTM within financial services, software, data or tech.

Responsibilities

Own solution positioning, GTM strategy, and sales enablement to drive adoption and growth.
Lead GTM planning and execution for launches, releases and migrations, defining audiences and success metrics.
Partner across Product Management, Sales, Customer Success, and Marketing to translate roadmaps into commercialization plans.
Develop sales enablement materials: presentations, demos, solution briefs, customer stories, competitive content.
Synthesize insights from customers, competitors, analysts, and market data to strengthen positioning.
Own content strategy for product-centric narratives across the customer journey.
Monitor content and enablement performance to guide optimization.
Maintain accurate product content across digital channels and generative AI experiences.