Associate Director - Marketing (Banking)

Moody's; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Moody's Investors Service is seeking a senior product marketing professional to own positioning, GTM strategies, and sales enablement for pivotal banking solutions. You will translate complex capabilities into compelling narratives and drive market readiness across cross-functional teams.

You will lead launches and migrations, develop impactful sales materials, and synthesize market insights to strengthen our positioning.

Qualifications

• 8+ years of experience in product marketing, solutions marketing, GTM, or related fields.
• Bachelor's degree in Marketing, Business, Communications, Finance, Economics, Technology, or related discipline.
• Excellent writing, storytelling, and stakeholder management skills.

Responsibilities

• Own solution positioning, go-to-market strategy, and sales enablement to drive adoption and growth.
• Own messaging and positioning for assigned solutions translating complex capabilities into customer value.
• Lead GTM planning and execution for launches, releases, enhancements, and migrations.
• Partner across Product Management, Sales, Customer Success, and Marketing to translate roadmaps into plans.
• Develop sales enablement materials including presentations, demos, collateral, and readiness content.
• Create customer proof points and synthesize insights to strengthen positioning.
• Own product-centric content strategy across the customer journey.
• Monitor content performance and guide optimization based on engagement and outcomes.
• Maintain accurate product content across digital channels and AI experiences.

Skills

8+ years experience

Go-to-market strategy

Messaging & positioning

Sales enablement

Market research & competitive intel

Stakeholder management

AI concepts & tools

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business/Comms/Finance/Economics/Tech

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

Skills and Competencies

• 8+ years of experience in product marketing, solutions marketing, go-to-market strategy, or commercialisation within financial services, software, data, analytics, or technology, required to independently lead complex solution portfolios
• Proven ability to develop messaging and positioning that translates complex products, data, analytics, and workflows into differentiated customer value propositions
• Demonstrated experience leading go-to-market plans for launches, releases, and migrations across Product Management, Sales, Customer Success, and Marketing
• Strong sales enablement expertise, including presentations, demonstrations, customer-facing collateral, proof points, and readiness content
• Experience using market research, customer feedback, competitive intelligence, and performance data to strengthen positioning and go-to-market execution
• Excellent writing, storytelling, strategic thinking, and stakeholder management skills, with the ability to influence senior leaders and lead cross-functional initiatives independently
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use.

Education

• Bachelor's degree in Marketing, Business, Communications, Finance, Economics, Technology, or a related discipline required

Responsibilities

• Own solution positioning, go-to-market strategy, and sales enablement to drive adoption, differentiation, and growth.
• Own messaging and positioning for assigned solutions, translating complex capabilities into compelling customer value propositions and market-ready narratives
• Lead go-to-market planning and execution for launches, releases, enhancements and migrations, defining target audiences, objectives, success measures, and readiness requirements
• Partner across Product Management, Sales, Customer Success, and Marketing to translate product roadmaps into commercialisation plans and deliver market readiness
• Develop sales enablement materials, including presentations, demonstrations, solution briefs, customer stories, competitive content, and readiness guidance
• Develop customer proof points and synthesise customer, competitor, analyst, and market insights to strengthen positioning and go-to-market strategy
• Own product-centric content strategy, creating and activating solution content and narratives across the customer journey
• Monitor content and enablement performance, using engagement, conversion, commercial outcomes, and stakeholder feedback to guide optimization
• Maintain accurate, relevant, and discoverable product content across digital channels, search engines, and generative AI experiences

About the Team

Our Moody’s Analytics Banking Solutions Marketing team serves as the narrative authority for Moody's banking products and solutions, developing messaging and positioning and driving commercialisation through go-to-market planning, sales enablement, market intelligence, and customer proof points. The team responsibly uses artificial intelligence, customer insights, and performance data to improve research, content effectiveness, and go-to-market decisions. By joining our team, you will help bring Moody's data, analytics, software, and workflow solutions to market and partner with product, commercial, and marketing leaders to drive adoption, differentiation, and growth.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.