Associate Director, AI-Driven Marketing

Moody's Corporation; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Moody's Corporation seeks a senior product marketing professional to own solution positioning, go-to-market strategy, and sales enablement for complex financial services offerings. You will translate data, analytics, and workflows into differentiated customer value propositions and lead cross-functional launches.

You will partner with Product Management, Sales, and Marketing to deliver market readiness, create compelling collateral, and develop proof points from market and customer insights.

Qualifications

• 8+ years of experience in product marketing, solutions marketing, go-to-market strategy, or commercialisation within financial services, software, data, analytics, or technology.
• Proven ability to translate complex products, data, analytics, and workflows into differentiated customer value propositions.
• Experience leading go-to-market plans for launches, releases, and migrations across Product Management, Sales, Customer Success, and Marketing.
• Strong sales enablement expertise, including presentations, demonstrations, collateral, proof points, and readiness content.

Responsibilities

• Own solution positioning, go-to-market strategy, and sales enablement to drive adoption and growth.
• Own messaging and positioning for assigned solutions, translating complex capabilities into compelling customer value propositions.
• Lead go-to-market planning and execution for launches, releases, enhancements and migrations with target audiences and success measures.
• Partner with Product Management, Sales, Customer Success, and Marketing to translate roadmaps into market readiness.
• Develop sales enablement materials, including presentations, demonstrations, and customer stories.
• Develop customer proof points and synthesize insights to strengthen positioning and go-to-market strategy.
• Own product-centric content strategy across the customer journey and ensure content is discoverable across channels and AI experiences.
• Monitor content and enablement performance to guide optimization.
• Maintain accurate, relevant product content across digital channels, search engines, and generative AI experiences.

Skills

Product marketing

Go-to-market

Messaging & positioning

Sales enablement

Market research

Stakeholder management

AI concepts in business

Cross-functional leadership

Education

Bachelor's degree

Job description

Moody's Corporation seeks a senior product marketing professional to own solution positioning, go-to-market strategy, and sales enablement for complex financial services offerings. You will translate data, analytics, and workflows into differentiated customer value propositions and lead cross-functional launches.

You will partner with Product Management, Sales, and Marketing to deliver market readiness, create compelling collateral, and develop proof points from market and customer insights.