Senior Marketing Executive

Metropolitan Gaming; London; On-site; GBP 35,000 - 60,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive to drive revenue-enhancing strategies for a premier casino. In this dynamic role, you will collaborate with the Senior Marketing Manager to develop impactful marketing plans and initiatives that resonate with target audiences. Your analytical skills will be vital in interpreting data to optimize marketing spend and achieve strategic goals. Join a high-performance team that values growth and innovation, offering extensive employee benefits and a vibrant work environment. If you thrive in a fast-paced setting and are passionate about marketing, this opportunity is for you.

Benefits

50% off food and beverages

Extensive Rewards platform

Company Sick Pay

Company Pension

Life Assurance

Refer a friend incentives

Financial advice services

Employee health and wellbeing services

Virtual GP Services

Season Ticket Loans

Employee assistance programme

Qualifications

• Proven experience in a commercially focused marketing role.
• Strong analytical skills to translate data into actionable insights.

Responsibilities

• Develop and execute annual marketing plans to maximize revenues.
• Manage marketing budget and ensure accurate monthly forecasts.
• Prepare quarterly reports on promotional performance and ROI.

Skills

Marketing Strategy

Data Analysis

Customer Acquisition

Budget Management

Team Collaboration

Attention to Detail

Job description

Join to apply for the Senior Marketing Executive role at Metropolitan Gaming.

Who We Are

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we're dedicated to providing exceptional experience and service for our guests, whichever platform or venue they visit.

Our eleven city destinations across the UK and Egypt include the iconic Empire Casino in Leicester Square, and London's newest luxury casino Metropolitan Mayfair. We're a 'Why Not?' brand that likes to challenge the status quo and we're passionate about: looking good, feeling great; keeping our finger on the pulse; doing things with a twist; and being safe hands for our customers and people.

Benefits

We value our employees and offer a benefits package to ensure your job is both fulfilling and rewarding. We offer the opportunity to learn and grow within the company, regular training and development, and to be part of an exciting high-performance team. Our benefits include:

• 50% off food and beverages in all of our UK venues
• Extensive Rewards platform: discounts on travel, retail, hospitality, health, and more
• Company Sick Pay
• Company Pension
• Life Assurance
• Refer a friend incentives
• Financial advice services
• Employee health and wellbeing services
• Virtual GP Services
• Season Ticket Loans
• Employee assistance programme: a confidential helpline providing 24/7 advice and counselling
• Cycle to work scheme

The Role

Develop and deliver revenue-enhancing brand and marketing strategies for Empire Casino. Work with the Senior Marketing Manager and local management team to ensure that financial and strategic goals are met through creating and executing profitable and engaging initiatives.

Main Duties

• Develop and execute an annual marketing plan supporting financial and strategic goals to maximize revenues.
• Responsible for performance metrics related to revenue generation, customer acquisition, retention, and loyalty.
• Interpret customer and business data to inform marketing decisions and optimize marketing spend.
• Ensure activities align with the central marketing strategy.
• Identify key target audience segments and position the casino as the preferred choice within those segments.
• Drive Metropolitan Online sign-ups from Empire customers.
• Manage the marketing budget to meet visitation and revenue targets, ensuring accurate monthly forecasts.
• Implement central promotions and initiatives as directed by the Head of Commercial Marketing.
• Maintain all customer-facing communications and ensure digital channels and website are current.
• Collaborate with the Host team to develop high-value customers and encourage loyalty.
• Promote the loyalty programme, supporting new card sign-ups and usage.
• Work with F&B teams to maximize revenues.
• Prepare quarterly reports on promotional performance, ROI, and profitability.
• Monitor competitor performance and ensure marketing activities improve market share.
• Ensure signage and on-property communications are current and compliant.
• Follow processes for campaigns and activities as instructed by the Senior Marketing Manager.
• Align marketing activities with brand guidelines.

Required Skills and Behaviours

• Proven experience in a commercially focused marketing role.
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Positive and upbeat attitude.
• Collaborative work style and commitment to completing tasks.
• Organized, flexible, with keen attention to detail.
• Ability to challenge and debate issues constructively.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services