Digital Marketing Manager

Wolfspeed; Belfast City District; On-site; GBP 55,000 - 75,000; Full time

Job summary

Wolfspeed is seeking a Digital Marketing Manager to plan, develop, and execute content and campaigns that support our integrated marketing strategy. You will work across Technology Marketing Communications, Product Marketing, and Digital Marketing to translate objectives into high-impact content initiatives and ensure timely delivery with consistent messaging.

The role requires strong writing skills, experience with B2B tech marketing, and the ability to collaborate with global teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business or related field or equivalent experience.
• 5+ years in content marketing, campaign management, or related B2B marketing roles.
• Experience developing and executing content strategies and integrated marketing campaigns.
• Strong writing, editing, proofreading, and content development skills for technical content.
• Experience supporting technical, industrial, electronics, semiconductor, or other complex B2B product marketing environments.

Responsibilities

• Develop and manage integrated content plans that align with campaign objectives across marketing channels.
• Lead creation and delivery of content assets (white papers, articles, blogs, videos, emails, website copy, social media) with brand consistency.
• Partner with Product Marketing, Marketing Communications, and Digital Marketing to translate strategies into content programs.
• Track campaign and content performance and provide insights to improve engagement and impact.
• Support web content strategy and optimisation (SEO, UX, content refresh).
• Monitor timelines, coordinate stakeholders, and address risks to ensure on-schedule delivery.

Skills

Content marketing

Campaign management

Marketing communications

Cross-functional collaboration

Writing

English fluency

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CMS

Marketing Automation

CRM

Job description

At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time. Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation and we're looking for people who are ready to help shape it. This role plays a critical part in Wolfspeed's mission to scale world-class silicon carbide technology safely, reliably, and sustainably. In your role as a Digital Marketing Manager, you will be responsible for planning, developing, and executing content and campaign programs that support Wolfspeed's integrated marketing strategy. Working across Technology Marketing Communications, Product Marketing, and Digital Marketing teams, you will translate strategic objectives into high-impact content initiatives, ensuring campaigns are executed effectively, messaging remains consistent, and deliverables are completed on time and to a high standard.

Key Responsibilities

• Develop and manage integrated content plans that align with campaign objectives, audience needs, and business priorities across multiple marketing channels.
• Lead the creation and delivery of content assets, including white papers, technical articles, blogs, videos, email campaigns, website content, and social media copy, ensuring consistency with approved messaging and brand standards.
• Partner with Product Marketing, Marketing Communications, and Digital Marketing teams to translate campaign strategies into actionable content programs and deliverables.
• Track campaign and content performance, providing insights and recommendations to continuously improve engagement, effectiveness, and business impact.
• Support web content strategy and optimisation initiatives, including content audits, SEO best practices, user experience improvements, and ongoing content refresh activities.
• Monitor project timelines, coordinate stakeholders, and proactively identify and address risks to ensure content and campaigns are delivered on schedule.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in content marketing, campaign management, marketing communications, or a related B2B marketing role.
• Demonstrated experience developing and executing content strategies and integrated marketing campaigns.
• Strong writing, editing, proofreading, and content development skills, with the ability to translate technical concepts into engaging marketing content.
• Experience supporting technical, industrial, electronics, semiconductor, or other complex B2B product marketing environments.
• Exceptional project management and organisational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Proven ability to collaborate effectively across cross-functional teams, including digital marketing, creative, product marketing, and technical subject matter experts.
• Excellent verbal and written communication skills in English.
• Ability to work standard business hours and collaborate effectively with global teams across multiple time zones.
• Ability to remain stationary for extended periods and regularly use a computer and standard office equipment.

Preferred Qualifications

• Experience within the semiconductor, electronics, advanced technology, manufacturing, or industrial sectors.
• Knowledge of SEO best practices, web content optimisation, and content performance measurement.
• Experience using marketing automation, content management systems (CMS), CRM platforms, or project management tools.
• Familiarity with digital analytics platforms and reporting tools used to measure campaign and content effectiveness.
• Experience managing customer success stories, thought leadership programs, and technical marketing content.

Why Wolfspeed?

At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people. Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.