Director of Marketing & Engagement – Hybrid, Data-Driven

University of Nottingham; Nottingham; Hybrid; GBP 96,000 - 122,000; Full time

Benefits offered by this job

Hybrid working

30 days holiday

Staff benefits

Job summary

University of Nottingham invites applications for the role of Director of Marketing and Engagement. You will shape data-led marketing strategies that drive student recruitment, strengthen the University's global reputation, and support substantial tuition income.

Reporting to the Chief Communications and Marketing Officer, you will lead a ~30-person team, manage a budget of approximately £3 million, and deliver integrated campaigns across digital, social, email and content to maximise impact.

Qualifications

• Significant senior leadership experience leading large, multidisciplinary marketing or student recruitment teams.
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing.
• Proven ability to develop and deliver successful large-scale marketing campaigns with measurable outcomes.

Responsibilities

• Lead global brand and student recruitment campaigns across the full marketing mix (digital, social, search, advertising, email, engagement platforms).
• Deliver data-informed marketing strategies to drive recruitment and ROI analysis across campaigns.
• Oversee CRM programme development and ROI measurement, aligning to brand positioning.

Job description

University of Nottingham invites applications for the role of Director of Marketing and Engagement. You will shape data-led marketing strategies that drive student recruitment, strengthen the University's global reputation, and support substantial tuition income.

Reporting to the Chief Communications and Marketing Officer, you will lead a ~30-person team, manage a budget of approximately £3 million, and deliver integrated campaigns across digital, social, email and content to maximise impact.