Senior Marketing Analyst

DAZN Limited; Churwell; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Family friendly

Enhanced parental leave

Learning and development resources

Flexible working

Internal speaker series and events

Job summary

DAZN Limited is seeking a Senior Marketing Analyst in Leeds to act as the analytical backbone of the Central Marketing team. You will turn complex marketing and customer data into actionable insights, shaping budgets, campaigns, and channel performance across DAZN markets.

You will own reporting infrastructure, collaborate with performance marketing, brand, and data engineering, and deliver reliable, well-modeled data to senior stakeholders.

Qualifications

• Experience designing dashboards in Looker and LookML.
• Strong SQL skills with Snowflake and BigQuery.
• Proficiency in Python/SQL within notebook environments (Deepnote/Jupyter).
• Proven ability to translate marketing metrics into insights for stakeholders.
• Experience in multi-market media or entertainment is a plus.

Responsibilities

• Design, build, and maintain Looker dashboards for marketing performance.
• Write optimized SQL queries in Snowflake for data extraction and modeling.
• Use Deepnote/Jupyter for exploratory analytics and repeatable workflows.
• Query GA4 data in BigQuery to support measurement, attribution, and analysis.
• Create Excel-based budget models and stakeholder-ready calculations.
• Define and track key metrics (CAC, ROAS, CPA, LTV, conversions).
• Translate business questions into analyses and present findings to senior leaders.
• Support budget planning with data-driven modelling across markets and channels.
• Maintain data governance and data lineage for marketing datasets.
• Identify opportunities to automate recurring reporting and improve efficiency.
• Collaborate with data engineering to influence data models relevant to reporting.
• Mentor junior analysts in SQL, dashboarding, and analytical rigour.

Skills

Stakeholder communication

Mentoring

Analytical reasoning

Marketing metrics understanding

Multi-market experience

Tools

Looker

LookML

Snowflake

Deepnote

Jupyter

Python

SQL

GA4

Excel

BigQuery

Job description

Senior Marketing Analyst

Department: 77-893 - Subscription - Digital Acquisition Media Employment Type: Permanent - Full Time Location: UK - Leeds

The Senior Marketing Analyst will act as the analytical backbone of the Central Marketing team, turning complex marketing and customer data into clear, actionable insight that shapes budget decisions, campaign strategy, and channel performance across DAZN's markets. This role owns the reporting infrastructure that stakeholders rely on to understand marketing effectiveness, working closely with performance marketing, brand, and data engineering teams to ensure decisions are grounded in reliable, well-modelled data. The successful candidate will combine deep technical fluency in modern data tooling with a strong commercial understanding of marketing metrics, acting as a trusted advisor to senior stakeholders on what the numbers mean and what to do about them.

What You'll Be Doing:

• Design, build, and maintain dashboards and reporting suites in Looker, ensuring marketing performance data is accurate, timely, and accessible to stakeholders across the business
• Write and optimise complex SQL queries in Snowflake to extract, transform, and model marketing and customer data from DAZN's data warehouse
• Use Deepnote (or similar notebook environments) for deeper ad-hoc analysis, exploratory data work, and building repeatable analytical workflows
• Query and interpret the GA4 export dataset in BigQuery, working directly with the raw event-level schema to support campaign measurement, attribution, and web/app behavioural analysis
• Build and maintain Excel-based models and analyses where needed, including budget summaries, ad-hoc calculations, and stakeholder-ready outputs
• Partner with performance marketing, brand, and CRM teams to define and track key marketing metrics (e.g. CAC, ROAS, CPA, LTV, conversion rates)
• Translate business questions into structured analyses, presenting findings and recommendations clearly to non-technical stakeholders, including senior leadership
• Support budget planning and allocation decisions with data-driven modelling across markets and channels
• Maintain data governance standards for marketing datasets, including documentation of metric definitions and data lineage
• Identify opportunities to automate recurring reporting and improve the efficiency of the analytics function
• Collaborate with data engineering to influence the underlying data model where it affects marketing reporting needs
• Mentor junior analysts on best practices in SQL, dashboarding, and analytical rigour

What You'll Bring:

• Strong Looker skills, including familiarity with LookML (Looker's proprietary modeling language, not machine learning) - dashboard design and troubleshooting; full LookML fluency can be developed on the job
• Strong Snowflake proficiency: writing efficient, well-structured SQL against large-scale datasets; understanding of warehouse performance and cost considerations
• Working knowledge of Deepnote (or comparable notebook tools such as Jupyter): comfortable using Python/SQL in a notebook environment for analysis beyond dashboarding
• Confident with Google Analytics and Excel
• Solid grounding in marketing metrics and measurement frameworks across paid, owned, and earned channels
• Ability to communicate technical findings to non-technical audiences, including senior stakeholders
• Experience working in fast-paced, multi-market organisations is a plus, ideally within media, streaming, or sports/entertainment
• Comfortable balancing competing stakeholder priorities and managing ambiguity

Benefits

• Benefits access to DAZN 25 days' annual leave (increasing by 3 days after 3 years) private medical insurance life assurance pension contributions up to 5% family friendly community including enhanced parental leave electric vehicle benefit option learning and development resources opportunity for flexible working access to our internal speaker series and events

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