Head of Marketing Technology & Ad Operations

DAZN; London; On-site; GBP 100,000 - 120,000; Full time

Benefits offered by this job

Private medical insurance

25 days annual leave

Pension contributions up to 5%

Flexible working opportunities

Job summary

A leading sports media company in London is seeking a Head of Marketing Technology & Ad Operations to drive data-driven marketing strategies. The successful candidate will lead MarTech initiatives, ensuring that technology empowers personalized and scalable marketing efforts. Ideal for dynamic leaders with a background in digital marketing technology. Offers competitive benefits and opportunities for professional development.

Qualifications

• Proven track record leading MarTech strategy in fast-paced environments.
• Experience building scalable marketing technology foundations.
• Commercially minded with ability to align tech investments to outcomes.

Responsibilities

• Define and execute a global affiliate marketing strategy.
• Lead the global MarTech vision and roadmap.
• Collaborate with marketing and engineering teams for tool alignment.

Skills

MarTech strategy leadership

Expertise in CRM and analytics

Data infrastructure knowledge

Strong leadership skills

Results-oriented mentality

Education

Relevant degree or equivalent experience

Tools

Marketing automation platforms

CMS

Job description

Head of Marketing Technology & Ad Operations

DAZN Hammersmith, England, United Kingdom

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Head of Marketing Technology & Ad Operations

DAZN Hammersmith, England, United Kingdom

Join to apply for the Head of Marketing Technology & Ad Operations role at DAZN

As Head of Marketing Technology & AdTech at DAZN, you will be responsible for defining and executing a technology strategy that empowers world-class, data-driven marketing. You’ll lead the development, integration, and optimization of DAZN’s global MarTech and AdTech stack to drive personalized, scalable, and high-performing campaigns.

This is a critical leadership role at the intersection of marketing, data, and technology designed to enhance customer experience, unlock efficiency, and fuel subscriber growth in every region we operate.

The Role:

As Head of Marketing Technology at DAZN, you’ll shape the systems and platforms that power our global marketing efforts. From data and automation to personalization and performance tracking, you’ll ensure our marketing technology drives meaningful impact across channels and regions. Reporting to the EVP of Marketing, you will work cross-functionally to build a future-proof stack that enables smarter, faster, and more efficient marketing.

What You'll Be Doing:

• Define and execute a global affiliate marketing strategy driving scalable subscriber growth.
• Define and lead the global MarTech vision and roadmap aligned with DAZN’s growth and marketing objectives.
• Partner with core technology and engineering teams to ensure CRM, APIs, and infrastructure meet evolving marketing needs.
• Ensure seamless integration and interoperability across the tech stack to enable true omni-channel execution and personalization.
• Collaborate with marketing, product, data, and engineering teams to align tools and capabilities with customer journeys.
• Manage vendor relationships, contracts, and SLAs, ensuring best-in-class performance and scalability.
• Define and enforce best practices across tracking, attribution, automation, and data governance.
• Drive innovation in segmentation, lifecycle marketing, and predictive modelling to optimise engagement and retention.
• Lead, develop, and inspire a high-performing MarTech team.
• Establish clear metrics and provide regular reporting and insights to senior stakeholders.
• Champion a test-and-learn culture, enabling continuous iteration and improvement across channels.

What You'll Bring:

• Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
• Expertise in CRM, CDPs, MAPs, CMS, analytics, and marketing automation platforms.
• Strong knowledge of data infrastructure, system integration, and API management.
• Deep understanding of tracking, attribution, and compliance in multi-channel environments.
• Experience building scalable marketing technology foundations across multiple regions.
• Strong leadership skills with ability to hire, develop, and manage cross-functional teams.
• Commercially minded with ability to align tech investments to business outcomes.
• Results-oriented, organised, and comfortable working in a dynamic, high-growth environment.
• A passion for sports, media, and innovation is highly desirable.

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

Agility and creativity fuel growth and innovation, to Make It Happen.

Prioritising what matters drives progress and positive outcomes, Focusing On Impact.

Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Spectator Sports, Broadcast Media Production and Distribution, and Entertainment Providers

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