Senior Market Insight Lead - Flexible, High Impact

University of Salford; Salford; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Excellent pension

Flexible working

Job summary

The University of Salford is seeking a Senior Market Insight Manager to lead the production and analysis of management information to support evidence-based decision making across the university. You will interpret market intelligence, guide course portfolio and recruitment strategy, and deliver high-quality insights using PowerBI to influence strategic decisions and planning.

Join a newly established Directorate of Marketing, Student Recruitment and Admissions and help shape the experiences of

Qualifications

• Experience leading market insight and using data to support strategic decisions.
• Ability to plan and analyse market trends to inform recruitment and course portfolio decisions.
• Proven track record in producing management information for decision makers.

Responsibilities

• Interpret market intelligence to inform the university's strategic direction.
• Investigate and guide course portfolio, marketing and student recruitment strategy.
• Provide analysis on sector, population and labour market trends for recruitment projections.
• Initiate and project manage primary and secondary market research as needed.
• Produce and analyse high-quality management information using PowerBI.

Skills

Market insight

Data analysis

Strategic thinking

PowerBI

Tools

PowerBI

Job description

The University of Salford is seeking a Senior Market Insight Manager to lead the production and analysis of management information to support evidence-based decision making across the university. You will interpret market intelligence, guide course portfolio and recruitment strategy, and deliver high-quality insights using PowerBI to influence strategic decisions and planning.

Join a newly established Directorate of Marketing, Student Recruitment and Admissions and help shape the experiences of