Senior Market Insight Manager

University-of-Salford; Salford; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

32 days leave

Flexible working

Wellbeing support

Rewarding career

Job summary

University of Salford is seeking a Senior Market Insight Manager to lead the production and analysis of management information supporting evidence-based decisions across the university.

You will influence recruitment and marketing activity, guide course portfolio strategy, and produce high-quality insights from diverse data sources using PowerBI. The role sits within the newly established Directorate of Marketing, Student Recruitment and Admissions.

Qualifications

• Experience translating market data into strategic direction for university decisions.
• Ability to inform recruitment and marketing strategy through insights.
• Proven track record in managing market research projects and analyses.

Responsibilities

• Interpret market intelligence to inform strategic direction of the directorate and university.
• Investigate and shape course portfolio, marketing and student recruitment strategy.
• Provide analysis on sector, population and labour trends for forecasting.
• Initiate and manage primary and secondary market research.
• Produce and analyse management information using PowerBI.

Skills

Market intelligence

Market analysis

Data interpretation

Project management

Stakeholder engagement

Tools

PowerBI

Job description

Do you have a passion for insight and using it to help businesses make evidence-based decisions? Do you want to help shape the experience for future Salford students?

If the answer to these questions is ‘yes’, then we want to hear from you.

We’re looking for a Senior Market Insight Manager to lead on the production and analysis of management information to support strategic evidence-based decision making across the university and informing recruitment and marketing activity.

Key responsibilities

• Interpreting sources of market intelligence toto inform the strategic direction of the directorate and university and to ensure competitive advantage
• Investigate and guide existing and future course portfolio, marketing and student recruitment strategy
• Provide analysis on sector, population and labour market trends to provide short and long term projections around recruitment and to support student number planning
• Initiate and project manage primary and secondary market research as appropriate
• Produce and analyse high-quality management information from a wide range of sources using PowerBI

About the department

The Directorate of Marketing, Student Recruitment and Admissions is newly established directorate creating a strong and cohesive structure that brings together colleagues in admissions, applicant experience and enquiries, UK student recruitment, widening participation and marketing and digital creation, to ensure an excellent applicant experience and to support and deliver the University’s brand and reputation strategies.

What's in it for you?

• Competitive salary - and excellent pension scheme
• An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
• Flexible working - we support a culture of flexible and agile working to help you find the right balance
• Our community - there's a real sense of belonging here at Salford. We value diversity, in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students' lives
• Wellbeing support- all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships
• A rewarding career - where everything you do will make a difference. To our students, our local community, and the world around you

Please note this opportunity may close early depending on applicant volume.