Market Insight Data Analyst – Hybrid, Dashboards & Forecasting

Experis Austria; Birmingham; Hybrid; GBP 38,000 - 44,000; Full time

Job summary

The University of Birmingham is seeking a Data Analyst (Market Insight) to shape student recruitment strategy by delivering data analysis, market insight and evidence-based recommendations. Working in the Market Insight Team, you will apply advanced analytics to UCAS, HESA and internal recruitment data to identify trends and inform decisions across Marketing, Recruitment and Communications.

You will turn data into clear insight, develop forecasting models and create engaging dashboards (Power

Qualifications

• Proven experience of market intelligence and data analysis in a complex organisation.
• Experience with large datasets and quantitative data analysis.
• Strong SQL skills and ability to manipulate data.

Responsibilities

• Provide high-quality market intelligence and data analysis to support targeted marketing, communications and student recruitment activity.
• Analyse internal and external datasets to identify trends and actionable insights to inform strategic decisions.
• Develop, validate and maintain dashboards (Power BI) and forecasting models for senior stakeholders.
• Collaborate across departments to deliver data-driven insight projects.

Skills

SQL

Python/R

Power BI

Data analysis

Stakeholder comms

Tools

SQL

Python

R

Power BI

Job description

The University of Birmingham is seeking a Data Analyst (Market Insight) to shape student recruitment strategy by delivering data analysis, market insight and evidence-based recommendations. Working in the Market Insight Team, you will apply advanced analytics to UCAS, HESA and internal recruitment data to identify trends and inform decisions across Marketing, Recruitment and Communications.

You will turn data into clear insight, develop forecasting models and create engaging dashboards (Power